Life Rolls On Closes its 2010 They Will Surf Again Season Welcoming Record Numbers of Adaptive Surfers and Volunteers at La Jolla Shores on Saturday

Billabong won Men's Apparel Brand of the Year, Women's Apparel Brand of the Year, and Environmental Product of the Year: Men's Recycled Boardshorts.

The Psychofreak wetsuit by O’Neill received the Surf Industry Manufacturers’ Image Award for the Wetsuit of the Year this past weekend at SIMA Surf Summit 12 in Cabo San Lucas, Mexico.

Atwater, a men’s surf and skate inspired apparel brand, was named “Break-through Brand of the Year” last weekend at the Surf Industry Manufacturer’s Association’s (SIMA) annual Surf Summit conference, where key players from the surf industry gathered to address issues facing the industry and to recognize its most influential companies.

A sold-out crowd of more than 450 surf industry executives, surf stars, and VIPs gathered together on Friday, September 11, 2009, to raise an all time record amount at Liquid Nation Ball 6...