sima

Billabong Wins Men’s, Women’s, And Environmental Product Of The Year At SIMA Awards

Billabong won Men’s Apparel Brand of the Year, Women’s Apparel Brand of the Year, and Environmental Product of the Year: Men’s Recycled Boardshorts.

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Ryan Brower

Padang, Indonesia after the big quake that struck recently.

3 Ways To Help Indonesian Earthquake Victims

SIMA presents 3 Ways to help Padang, Indonesia earthquake victims…

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Justin Cote

Rob Machado is wearing the Phantom, wherever he is in there.

Hurley Recognized As Industry Leader In Boardshorts For Second Year In A Row

Hurley Phantom P120 voted “Boardshort of the Year” by more than 200 retailers

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Ryan Brower

Atwater Wins SIMA’s 2009 “Break-Through Brand Of The Year” Award

Atwater, a men’s surf and skate inspired apparel brand, was named “Break-through Brand of the Year” last weekend at the Surf Industry Manufacturer’s Association’s (SIMA) annual Surf Summit conference, where key players from the surf industry gathered to address issues facing the industry and to recognize its most influential companies.

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Ryan Brower

After receiving his SIMA Humanitarian of the Year Award, Flea of the Red Hot Chili Peppers poses with (from left to right) Santiago Aguerre, Sal Masekela, Tony Hawk, Izzy Paskowitz and Fernando Aguerre, Chairman of Liquid Nation Ball.” Photo: Joanna Tichauer

SIMA Raises Record Amount Of Funds For Humanitarian Organizations

A sold-out crowd of more than 450 surf industry executives, surf stars, and VIPs gathered together on Friday, September 11, 2009, to raise an all time record amount at Liquid Nation Ball 6…

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Justin Cote

waterman ball

20th Annual Waterman’s Ball Party Pics

Honoring Rob Machado, Dave Rastovich and the late Dick Baker, the 20th Annual Waterman’s Ball was held Friday at the Ritz Carlton in Laguna Niguel and benefited SIMA’s environmental fund. Couple photos and short video clip…

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chriscotetws

SIMA Reports US Surf Industry Retail Sales Hit $7.22 Billion

The surf/skate industry is showing notable resiliency during recent global economic challenges, posting U.S. retail sales of $7.22 billion in 2008 according to the Surf Industry Manufacturers Association (SIMA). In a third-party research study conducted by the Leisure Trends Group (LTG) and commissioned by SIMA, the 2008 SIMA Retail Distribution Study, findings released today indicate that the surf industry is holding strong.

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Ryan Brower

Ian Cairns PacSun USA Surf Team Coach

Ian Cairns Named As Head Coach Of The PacSun USA Surf Team

The father of the ASP steps in to save the USA from Australian dominance! Oh, but wait—he’s an Aussie!

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Justin Cote

Dick Baker Richard Woolcott

Former SIMA & OP President Dick Baker Passes Away

TransWorld SURF would like to pass along our deepest sympathies and thoughts to the family and friends of Dick Baker who succumbed to cancer after a two-year battle.

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Justin Cote

PacSun USA Surf Team

Pacific Sunwear Continues USA Surf Team Sponsorship Through 2009

Surfing America, the National Governing Body for surfing in the USA, is excited to announce that Pacific Sunwear has renewed its title sponsorship of the USA Surf Team for 2009, marking a fourth year of support.

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Justin Cote

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