Reef's Paul Fisher has a very tough life. Actually, it's quite the opposite. Here he is mucking it up with the Reef girls on the North Shore. Updated on Thursday with part 3, after the sun goes down.

No, you won't be taking home Miss Reef if you're the lucky one to win this Tonino Benson giveaway. But you will be winning a shitload of Reef gear (including a 2010 Miss Reef calendar and posters). Details on how to win inside...

We've gotten the first look at Reef's new flick, Cancer To Capricorn: The Path Of The Modern Gypsy. With Reef's eclectic team and an up-and-coming cinematographer in the director's chair (and don't forget Reef girls in bikinis), this movie has got tons of potential. Check out the trailer here.

Shot on location in North Eastern Brazil, the 2010 Miss Reef Calendar is the first year in a limited series of five, set out to capture the exotic and sensual spirit of the brand. Each calendar from 2010 – 2015 will be shot in one South American location, with Miss Reef’s native to the area as well as local photographers, to create the most authentic Latin experience.