Encinitas, CA-based boutique eyewear brand, R A E N optics has the 2012 season in full focus with today’s launch of their new website.

RAEN Optics, the independent eyewear brand from Southern California, is pleased to welcome Warren Smith to their lineup of friends.

Saturday May 14 at Isla Vista near the UCSB campus...stay tuned for results and photo gallery.

RAEN introduces The Underwood, The Squire and The Ryko as well as new stock of all existing frames.

Gone are the days of massive budgets, company sponsored hotel rooms, and a week's worth of industry parties, but the show must go on! Check out the festivities from the Action Sports Retailer annual San Diego Trade Show... scaled down but far from dead!