Hawaii’s Team Primo is readying themselves for an event win over their Tahitian counterparts as they train like there’s no tomorrow for the 59h annual Molokai Hoe race, taking place on October 9.

After a career spent testing the limits of heavywater surfing, Shane Dorian, an ambassador for Primo, recently tilted the sport on its axis when he paddled into massive 25-foot waves at Jaws on Maui.

Come to Taco Tuesday at Hapa J's in San Clemente this Tuesday, September 14, to raise money for The Kona-California Scholarship.

Of the thousands of surf breaks the world over, it’s hard to find one that can hold a candle to the historical impact that Malibu has had on the California surfing scene.

In Hawaii, tradition runs deep. From upholding the hula to barbecues with family and Primo’s on the beach with friends, we take our history seriously in the islands. But of the many pastimes that we hold dear, China Uemura’s and 88 Tee’s Annual Longboard Classic is one of our favorites. This year, Primo Beer is proud to announce their role in the contest as the event’s presenting sponsor.

The upcoming Sacred Craft Consumer Surf Expo, which is now downtown San Diego during ASR, August 13th and 14th, has something for everybody, even antique collectors.

The Vintage Surfboard Surf Memorabilia "Antique Roadshow" presented by Primo Beer is modeled after PBS TV's highly successful "Antique Roadshow" series.

Primo Beer is proud to announce the first ever Castles Cup Canoe Surfing event to be held this summer in Waikiki on the South Shore of Oahu.

The forecast is in and the dates have been confirmed for the legendary Katin Pro Am/Team Challenge presented by Primo. To capitalize on the anticipated swell, the event will run THIS Thurs., Jan. 14 and Fri., Jan. 15 beginning at 8 a.m. each day on the north side of the Huntington Beach Pier.

Primo Beer has joined forces with the Waikiki Aquarium to participate in a series of beach cleanups in celebration of the United Nations’ World Oceans Day.

Held at Cafe Haleiwa on the North Shore of Oahu, the "Primo Bonzer Winter Festival" celebrated films, art, and music to a packed house and was highlighted by an amazing display of original Rick Griffin artwork, a film by Mike Stewart, and TransWorld SURF's own Brian Bielmann photography.

Primo Brewing and Malting Co. today announced that for the first time in more than a decade, Primo Island Lager will be made available in select bars and retail locations throughout California and parts of Nevada. A mainstay of Hawaii and surf scenes, production of Primo began again in its home state of Hawaii in 2007.