An Electric team gathering in the forests of NSW

Roll with the punches in the new...

Electric's New Styles For 2010

January 2010 celebrates the 10 year mark of ELECTRIC in the Action Sports Industry and kicks...

Craig Anderson Joins The Electric Family

Electric Visual's Acetate Color Series Release

Releasing the Matt Hoy shades this fall, Electric decided to throw a little shindig...

Electric Sunglasses and Transworld SURF ASR kick-off...