Electric Sunglasses
Roll with the punches in the new Hardknox, a distinguished twist on a legendary style. Created from hand-made acetate, the Hardknox’s pristine lines, classic temple and scalloped arms can take on whatever life dishes out.
January 2010 celebrates the 10 year mark of ELECTRIC in the Action Sports Industry and kicks off the next decade with the signing of renowned surfer Dusty Payne. Dusty just celebrated his 21st birthday with a WCT qualification and also becomes the first surfer ever from Maui to qualify for the WCT.
Releasing the Matt Hoy shades this fall, Electric decided to throw a little shindig at the Bondi Bar in honor of Hoy. Free VB was consumed...
Electric Sunglasses and Transworld SURF ASR kick-off Party at the Bondi Bar Wed night Sept. 3rd @ 7pm-ON. Honoring Mr. Matthew Hoy, and welcoming the new official HOY sunglass release into the WILD! *VB will be served for a proper welcome, and Chris Cote DJ “CBOT” will be rocking the house!
