San Diego, CA – August 12, 2008 – H2O Audio, the leading watersports music company, announced today the release of its new, fully integrated wearable watersports music solution named AMPHIBX. The new line provides 100% waterproof protection for most mp3 players and phones, including all iPods, iPod Touch, and the new iPhone 3G.
In a recent Fortune article, Piper Jaffray analyst Gene Munster stated that at the close of 2007, Apple had 70% of all mp3 unit sales and 84% of the dollar market share. Munster pointed out that during the first month of iPod touch sales Apple dollar share hit 90%. Though there is no definitive data as to how many Apple customers have more than one device, it is clear Apple is successfully encouraging brand adoption.
“Apple is the industry’s Big Kahuna and we are committed to supporting its iPod Wi-Fi and phone innovations. However, with all of its new product introductions and model refinements, that is no simple task,” said Kristian Rauhala, CEO of H2O Audio. “Most people today have more than one mp3 player, as well as music enabled phones. The AMPHIBX series takes purchase decision pressure off our customers. Since it is designed to accommodate more than one specific device, our customers can purchase one versatile waterproof armband and protect and use a wide range of devices, even their iPhones.”
Paired with H2O Audio’s soon to be released SURGE bass-amplified waterproof headphones, AMPHIBX provides the first fully integrated,wearable, watersports music solution to support a diverse range of products. Its ergonomic shape and hybrid materials are tailored to comfortably grip and hold through any watersport stresses.
H2O Audio AMPHIBX features include:
• LatchTight™ Locking Closure provides a 100% watertight secure
seal up to 12ft/3.6m underwater
• ClearTouch Window™ enables complete operation of touch and click wheel controls even under water
• SealTight™ Connector Compatible with all standard 3.5mm headphone plugs
• Dual Flex Rings allow comfort plus secure fit for most arm sizes
• Floats even with device inside
• Fits all iPod models including iPod touch and iPhone and most other mp3 players and phones
“We believe that music should not only move you, but move with you,” said Ron L. Wilson, Vice President of Product Strategy for H2O Audio. “The new AMPHIBX series makes it possible to buy a single armband, match it with our new SURGE headphones and then feel the music without feeling the gear., AMPHIBX’s unique shape and specialized materials have been designed to comfortably grip your arm (whether you are surfing a break or training for a triathlon) it delivers a music experience that is unmatched.”
Pricing and Availability
MSRP for the AMPHIBIX waterproof armband series runs: Medium - USD $69.99 and Large - USD $79.99. H2O Audio’s products are available at
Apple stores and surf/sport specialty stores nationwide. To shop on-line, please visit http://www.h2oaudio.com