Los Angeles, CA (July 21, 2009) - 
 
WHAT:          On Saturday, July 25, Life Rolls On Foundation will host its fifth “They Will Surf Again” (TWSA) of the summer in Cocoa Beach, FL. Professional Surfer and Melbourne Beach local, Connie Arias will join more than 120 local volunteers at TWSA, Life Rolls On’s signature quality of life program, which empowers individuals with spinal cord injury (SCI) to experience the freedom of riding a wave through the assistance of adaptive surfboards and dedicated volunteers. Surfing experience is not required, as for many of the 20 disabled surfers that will be at Cocoa Beach, it will be their first time in the ocean.  
 
“We are pleased to, once again, bring They Will Surf Again to Cocoa Beach,” said Meghan Schinderle, Program Director at Life Rolls On Foundation. “I have been told numerous times by so many of our talented surfers, we are not just providing a day of surf and sun, we are helping them find their ability to defeat disability and to focus on the infinite possibilities that lie ahead.”  
                        
“They Will surf Again was an amazing experience. It was so exciting to be back in the water and surrounded by so many people enjoying themselves. I will absolutely go surfing again!” says Amanda Perla, an LRO surfer, who surfed for this first time this summer, in Jacksonville Beach, FL with LRO, since her injury. 
 
“Life Rolls On is a wonderful organization that brings an uplifting and rewarding experience to all who participate in their events. We had a blast at the Jacksonville TWSA! It was a very safe and memorable day,” said Liza Riedel, mother of an LRO surfer and owner of Step It Up Recovery Center. 
 
                        They Will Surf Again has made a profound impact on the lives of thousands nationwide by uniting the able-bodied and disability communities to push the bounds of possibility for those with SCI.  TWSA has proved that even if the body is challenged, the human spirit continues to soar.  Additional event details can be found athttp://www.liferollson.org/twsa. 
 
This program is available at no-cost to participants through generous sponsorships by the Surf Industry Manufacturers Association (SIMA) and Global Surf Industries.  Event partners include Step It Up Recovery Center, Toyota of Melbourne, Cocoa Beach Surf Company, Publix Supermarket, Balsa Bills Surf Shop, Tropical Smoothie Café, Subway, Sandbar Sports Grill and Bar, Ocean Potion, Coca-Cola, BJ’s Wholesale Club, Chili’s Restaurant, One World Surfing Products, and The Surf Gallery. 
 
WHEN:          Saturday July 25, 2009; 9 a.m. – 2 p.m. (pre-registration is required)

WHERE:       Lori Wilson Park (1500 N. Atlantic Ave, Cocoa Beach, FL)
 
WHO:             Professional Surfer, Connie Arias; Anyone with a spinal cord injury (minors must be accompanied by an adult). There will be more than 20 adaptive surfers and 100 volunteers. 
 
PHOTO OP: Individuals with spinal cord injuries surfing
 
About Life Rolls On Foundation
Founded in 1999, Life Rolls On Foundation (LRO) is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities despite paralysis.  With a network of more than 70,000 supporters worldwide, LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio.  In 2007, the organization received its first EMMY® nomination for Best National Public Service Announcement.  For more information, visithttp://www.liferollson.org <http://www.liferollson.org> .
 
CONTACT:
Meghan Schinderle
310.807.5488 (office)
949.633.9358 (mobile)
meghan@liferollson.org