Insight & Black Box Distribution create US partnership

(July 15th, 2009) Insight and Black Box Distribution are proud to 
announce a US partnership where Insight remains focused on product 
design and all forms of brand marketing and Black Box handling sales 
and distribution of Insight in the US. The change will be effective 
with the delivery of the Fall ‘09 collection.

Insight will maintain its brand headquarters and showroom in Los 
Angeles. Brand President Jesse Faen and the marketing team will work 
together with Insight Sales staff there, while all other aspects of 
the business will shift locations and be managed from the Black Box 
offices in Carlsbad, CA.

“I’m excited and very confident about partnering with Black Box in the 
US,” said Insight President Jesse Faen. “Jamie Thomas has built an 
awesome brand house on core values, and I’ve got nothing but respect 
for him as a person, and what his team has achieved together. I’m sure 
their collective experience and knowledge will greatly support the 
Insight brand as we continue our evolution and expansion across the US 
market.”

“This partnership will allow both businesses to leverage each others 
expertise and passion to become more competitive in such a challenging 
retail environment,” offered Insight’s international CEO Tim Grainger. 
“Black Box will be responsible for the sales, distribution, and 
logistics for Insight branded products. The creative marketing, 
product design, development and production will remain the 
responsibility of Insight.”

Jamie Thomas, Black Box Founder and President: “I’m excited to get the 
chance to work with everyone at Insight. The originality and raw 
appeal of the brand is inspiring. This opportunity is the best-case 
scenario of brand diversity for Black Box”.

“The Insight brand is incredibly complimentary to our existing brands” 
said Frank Messmann, CEO of Black Box. “Our brands have Footwear and 
skateboard hardgoods as the main categories, whereas Insight’s main 
category is Apparel - and all the brands primarily selling through the 
Action Sports channel.”

Insight won SIMA’s 2008 “Breakthrough Brand of the Year” and “Best 
Marketing Campaign”.