Dec. 17, 2008—VISTA, CA— For the second consecutive year, DC’s “MOvers and Shakers” were the number one Movember USA Team with a total of $30,181.71 raised for the nonprofit Movember. Besides being the number one team, DC’s involvement expanded this year with numerous contests, a sandal, and participation from DC’s team riders.

To help support the cause, DC created “The DC Challenge” for the top four-man team to raise the most money for Movember. The giveaway offered an all expenses paid five-day trip to Park City, Utah, including a day of snowboarding at DC's private MTN.LAB. Congratulations to The DC Challenge winning team – Haley’s M-O who raised $10,320 for Movember and the Prostate Cancer Foundation of America.

Other efforts included DC’s Movember Ponto sandal, which gave $5 of each sandal sold directly to Movember. DC also stepped it up by hosting a Movember eBay auction. The auction raised $3,355, 100% of which went directly to the cause, and featured autographed products from DC riders, musicians and more. Another effort included the DC “Mo” Contest where DC gave four weekly moustache winners a $250 DC online shopping sprees.  Plus, a DC Movember minisite kept participants informed on DC’s efforts with new announcements and photo updates.

DC team riders Travis Pastrana, Nate Adams, Ryan Smith, Lindsey Robertson, Devun Walsh, Iikka Backstrom, Chad Kagy, Allan Cooke, and Michael “Hucker” Clark also joined DC’s “MOvers and Shakers” and participated in the cause. Supporters were given the opportunity to sponsor their favorite rider’s stache and watch their weekly moustache growings.

Movember is an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues by generating awareness and raising money for men’s health. Movember challenges men (Mo Bros) to grow a Mo (Aussie slang for moustache) for one month only, November, as a symbol in support of fighting men’s health issues and celebrating the Mo. 

For more information on Movember and DC’s involvement please visit http://www.dcshoes.com/movember <http://www.dcshoes.com/movember> .

How the ‘Mo’-vement Began
Movember, an Australian non-profit organization, was born in 2003 when a couple of Australian mates were enjoying a beer at a small bar in Melbourne and decided two things – men’s health issues needed a forum and the moustache was in dire need of a comeback.  Their goal was to create a campaign that joined like-minded individuals while raising money for charity and having fun along the way.
 
Since 2003, Movember has turned into a truly global movement.  In 2007, Mo Bros and Mo Sistas in the United States, United Kingdom, Canada, New Zealand, and Spain joined their Aussie counterparts by participating in the campaign. Since Movember’s inception, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research, including $740,568 raised in the United States last year.  Movember is the biggest international event supporting prostate cancer.
 

 
 
About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
 
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.