Hurley Recognized As Industry Leader In Boardshorts For Second Year In A Row

Ryan Brower

• October 07 2009
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Hurley Phantom P120 voted “Boardshort of the Year” by more than 200 retailers

Costa Mesa, CA (October 7, 2009) – Hurley’s Phantom P120 boardshorts won “Boardshort of the Year” at the Surf Industry Manufacturers Association (SIMA) Image Awards this past weekend in San Jose del Cabo, solidifying its reputation as the top performance surf trunk on the market. “It’s such an honor to be recognized for this award again,” says Hurley Design Director Ryan Hurley. “The team places so much effort into the design of the Phantom –in materials development, construction techniques and athlete wear testing. It’s satisfying to see all the hard work recognized.”

The cornerstone of Hurley’s “True Performance” mantra, the Phantom P120 owes much of its success to lightweight, water resistant and 120-percent stretch fabric.  The “Phantom Fabric” was first used by Nike European swimmers at the 2004 Athens Olympics. The Hurley design team worked closely with Nike to deliver the Phantom three years later.

The Phantom won its first “Boardshort of the Year” award in 2008 and followed that up this past weekend with its second consecutive “best boardshort” title. More than 200 key surf retailers and SIMA members vote in the Image Awards.

Always looking to push innovation to new heights, Hurley is set to release the next generation of board short on November 27 called the Phantom with Nike FlyWire. For more information, visit hurley.com.

Rob Machado is wearing the Phantom, wherever he is in there.

About Hurley
Founded in 1999, Hurley is a leading youth brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali.

Hurley.com