For the first time ever, an inflatable stand up paddle (SUP) board has been acknowledged by the Surf Industry Manufacturers Association (SIMA) as a Top 5 finalist for Surfboard of the Year: the 12'6" iSUP by C4 Waterman. C4, the original SUP company, is the only company in history to have a stand up paddle board nominated by SIMA.

Surftech announces the hiring of longtime Northern California Sales Rep, Mike Bennett as Surf Division National Sales Manager.

Rusty North America congratulates team rider Josh Kerr on his recent successful run at the O'Neill World Cup at the North Shore, Oahu, which helped earn him a spot on next year's ASP World Tour.

ERGO is now available online! The company has proudly partnered up with Shopatron, an e-commerce solutions provider. All purchases through ERGO’s new online store will be directed to the closest stocking retailer to be fulfilled.

Dean Sports Consulting (DSC), the original surf specific comprehensive training program, is pleased to announce the opening of its San Clemente Training Facility.

Skullcandy took Hollywood by storm this past Thursday, welcoming the SKDY team, Key retail accounts, music industry greats and celebrities to My House in LA for the launch of the all-new Mix Master signature DJ headphone.

GoldCoast Skateboards held it's first "Develop Your Eye" photography exhibition, a showcase of six personalities of the Australian Surf and Skate scene through the lenses of disposable cameras.

The International Surfing Association (ISA) President, Fernando Aguerre, today announced the addition of Stacie Perry to the organization in the newly created Event Operations Manager position.

Billabong is proud to announce The Billabong X Bob Marley Collection; a collaboration with Marley & Co. Why did we collaborate with Marley & Co? Because we believe in Bob Marley’s vision of “one world, one love.”

It has been almost sixty years since Jack O'Neill invented the first wetsuit, and the spirit of design and innovation continues to be alive and well at O'Neill's R&D facility, Area 52. Following in the footsteps of the patented Z.E.N. Zip Closure, Double Fluid Seam Weld, and XDS-Air neoprene, O'Neill's most recent industry first is the SuperSeam.

Leaders of Environmental Action Films (L.E.A.F.), a project of Inside the Outdoors Foundation, is proud to announce its 2010-2011 “ECOmmercial” Contest. L.E.A.F. has teamed up with Volcom, etnies and Planet Connect to present their second annual Public Service Announcement competition, giving youth a voice on environmental issues.

Check out the newly released Metal Stache Assests Sunglasses by VonZipper!

Body Glove announced this week that a limited number of PR1ME wetsuits will be distributed to specialty surf retailers on Tuesday, the 23rd of November, a prime date.

RAEN introduces The Underwood, The Squire and The Ryko as well as new stock of all existing frames.

AlpineStars will be hosting its Holiday Parking Lot Sale and Jamfest! The event is Saturday December 4th from 10am-4pm.