Press Releases

Hansen Surfboards Wins Women’s Retailer Of The Year
The Surf Industry Manufacturer Association (SIMA) has just awarded Hansen Surfboards Women’s Retailer of The Year at its Image Awards. The award was judged by industry peers and honors the best of the surf industry for 2010.
J7 Surfboards Signs Adam Virs
J7 Surfboards is pleased to announce the addition of Adam Virs to its team roster of professional surfers and test pilots.
Olam Project To Support OC Walk To Remember
Mike says, “The OC Walk is a place where you don’t feel like you are the elephant in the room.” We want to thank the Olam Project for generously donating some of their proceeds to the OC Walk to Remember . Help us spread the word about the Olam Project & buy a shirt!
Wingnut Launches SwarmOn Surf Gear Website
The concept is simple: swarms of surfers come together online to buy deeply-discounted products offered by mainstream and niche surf brands. The deal ‘tips’ when enough people sign up for each limited-time offer. SwarmOn Surf was created for surfers by surfers—the team includes co-founder and Santa Cruz surfing icon, Robert “Wingnut” Weaver, one of the stars of Bruce Brown’s film Endless Summer II.
The World’s Strongest Leash
After two years in the development process Ocean & Earth founder Brian Cregan and 25 year design/production guru Steve Rayner design and develop the new one piece molded leash: the “next evolution” in surf leash technology.
Bum Rush Tour
Sun Bum®, a new sun care company out of Cocoa Beach, launches the first leg of their "Bum Rush" summer tour next month, somewhere along the Florida Coast. That's right, the company will not say where the competition will take place only that someone who thought they were just going surfing that day will go home with a check for one thousand dollars.
Sign Up For UFC Alerts; Win Big!
Sign up here to receive fight alerts from the UFC and be entered for a chance to win a free fight view or autographed Kelly Slater tee.
Analog Clothing PLA Sublimated Boardshorts Series
Analog’s Spring 2011 collection sees the influence of inspiring photography make a mark across a larger range of goods through the PLA (Permanent Light Archive) series. This exclusive artist series is designed to showcase the photographic work of Analog team riders, artists and friends.
Sitka Fall 2011 Collection Video
Sitka Fall 2011 Collection Video
Futures Launches Recovery Project
Futures Fins Launches Recovery Project, 100% Recycled Fins with pro surfer and team rider Rob Machado and his Channel Islands Motorboat surfboard.
Mick Fanning On His Signature Shades
Mick Fanning breaks down his new signature glasses from Dragon, The Shield.
La Jolla Group Presents “R.I.O.T.S.”
The La Jolla Group has refocused some friendly faces to drive a new internal department hyping propaganda and working to execute those ‘outside-the-box’ ideas.
DC Launches Destructive Creatures Campaign
Follow DC’s team of elite surfers as they bring out their alter egos, in and out of the water, through the 2011 Destructive Creatures campaign, launching this week.
Oahu’s Ezekiel Lau Signs With Arnette
Arnette is proud to announce that hard-charging Hawaiian Ezekiel Lau (aka, Zeke) has joined the family as its newest team rider.
Billabong Girls Named Brand Of The Year
Billabong Girls won the “Women’s Apparel Brand of the Year” at the 8th Annual SIMA Image Awards at the Anaheim House of Blues last week, to a standing room only crowd of over 700 industry attendees.