Press Releases

Frends Headphones Announces Surf Team
Conner Coffin, Mitch Coleborn, Warren Smith, and Benji Weatherley join headphone company.
Sun Bum Does The OBX
Sun Bum Sunscreen Does The Outer Banks and gives away $1,000.
Shop The New Reef.com!
For the first time in Reef history, you now have the ability to buy Reef products directly on www.Reef.com with the launch of e-commerce on their newly redesigned site. The entire Reef product offering including men’s footwear and apparel, women’s footwear as well as kids’ footwear is now available for on-line purchase.
New CEO At O’Neill Group
O’Neill, founded in Santa Cruz, California in 1952, is known throughout the world as the original Surf, Snow and Lifestyle brand. Willem Haitink will start in his new role on September 1st 2011.
O’Neill Santa Monica Store Opens This Week
O'Neill Clothing the original surf, snow and youth lifestyle brand, is bringing its legendary outdoor lifestyle to Los Angeles this Summer, with a flagship store near the world-famous Santa Monica Promenade.
Etnies Rolls Into Its Next 25 Years
etnies is celebrating its 25-year anniversary in the city where it all began by looking forward and conceptualizing what skateboarding could be like in the next 25 years.
Volcom Teams Up With Krochet Kids
For Fall 2011, Volcom has teamed up with Krochet Kids international, a grass roots movement and organization whose mission is to empower people to rise above poverty.
Spy Optic Launches Performance Eyewear Series
SPY Optic announced the release of its SPY Performance series, a line of highly-stylized technical eyewear, inaugurated with two models, Quanta and Alpha.
Lomography La Sardina Release
The school of fish here at Lomography has just unveiled LA SARDINA, a light-weight 35mm point-and-shoot, perfect for summertime escapades and nautical daydreams.
Wellen Summer Kick Off Party
Wellen Summer Kick Off Nightswim Pool Party Join us at Drai’s Hollywood for swimming – dancing – DJ’S gift bags & more!! June16th 10 pm- 2 am
WB Surf Camp Free Surf Clinic, Wrightsville N.C.
A free learn-to-surf clinic will be held on June 4th in Wrightsville Beach, N.C. in appreciation for primary and secondary school teachers.
Cristobal de Col Wins ISA World Juniors
Peruvian Cristobal de Col wins Gold at the 2011 Quiksilver ISA World Junior Surfing Championship held in Punta Hermosa near Lima, Peru.
Lomo LC-Wide Release
Lomo LC-A Legacy It’s been 27 years since the Lomo LC-A entered our analogue life and took our hearts by storm with its shadowy framing, super saturated colours, sharp contrast and multiple exposures. To cherish this little camera in the past we even plated it with gold but never before expanded its lens. Now the [...]
Sitka Sprouts Up In New Zealand
Named after the impressive Sitka Spruce evergreen tree, the Canadian based fashion, surf and skate brand has sprouted up it’s first flagship store outside of Canada
Warren Smith Signs With Raen Optics
RAEN Optics, the independent eyewear brand from Southern California, is pleased to welcome Warren Smith to their lineup of friends.