ASR San Diego Trade Show Photos

Justin Cote

January 25 2009
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Until ASR we'd never heard of ContraBrand...brilliant marketing! Photo: Justin Cote

Yep, another ASR has come and gone, although this year’s January show was pretty mellow in both size and nightlife. No big surprise there, everyone knows the economy is laying a giant, brown egg. Don’t worry, there were all the things you’ve come to expect from a tradeshow: surfboards, clothes, surf bros, cleavage, energy drinks, MMA fighters, some cool gear, some horribly whack gear, binge drinking, and so many handshakes it wears the skin of your palm out.

Actually though, there was a lot of traffic in the halls, at least when we were there on Friday. Still, the best quote I heard was, “Flat is the new E-Cup” In other words, people are happy if they’re treading water in this market. But hey, you’re not here to listen to some marketplace summary, you want to see what was happening in the hallowed halls…—Casey Koteen

4 Comments For This Post

so.cal Says:
January 25th, 2009 at 3:53 pm

How about 70% slimmer. It was a “ghost town” this year!

Anonymous Says:
January 28th, 2009 at 1:52 pm

those were the same hos from last year…. whats this the tmobile schemem? rollover models?

Anonymous Says:
January 28th, 2009 at 2:05 pm

go new or go home…. pro surfers are getting old way too fast… word to your mother. starting to get like ice skating, yesterdays high school trumped up surf “stars” are now reps and bums living off their high school days. word to your mother. the industry produces surfers that peak way too soon and provides no reason for growth. most evident in southern cal, where if your under 16 and can punt, then your the next big thing… word to your mother. the industry needs to keep a distance from the indo talent and just watch it develop.. their sequences just murder 99% of the clips produces by so cal kids…. word to your mother. so cal kids are bred to think they deserve more than they earn and its the downfall of cali rep on the wct. word to your mother, your mother, and your mother. yeah boy so cal sure has more milf talent than surf talent thats for sure.