PINE Surf Shop And Gallery Lost In Fire

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Ryan Brower

PINE surf shop and gallery, long beach island art

PINE, as it will be remembered. Photo courtesy PINE

It was only about eight months ago that the PINE Surf Shop and Gallery (Julie Goldstein, husband Mark Tesi and the Farias family of Farias Surf and Sport) opened it’s doors to the Long Beach Island surf community and art admirers alike. Much to the dismay of Julie, Mark, the Farias family, and the entire surf community of Long Beach Island and South Jersey, an unexpected fire ripped through the shop on the night of December 30, 2008.

The inside of PINE, pre-fire. Photo courtesy PINE

They lost just about everything inside, including their original PINE clothing inventory, woodcuts and artwork by Julie and other contributing artists, as well as some high end retro surfboards and wetsuits.

“I lost everything for my clothing line ‘Perfect’, including all of the woodcuts, blanks, supplies, patches, and collected vintage fabrics.  If items weren’t completely lost, they were severely damaged,” says Goldstein.

The scene on the eerie night of December 30th. Photo courtesy PINE

The shop opened up with the motive to create an atmosphere where surfers, artists and families could gather to look at art and have a comfortable place to hang out, and that’s exactly what PINE offered.  When you walked through the sliding glass door you were immediately greeted by a huge, furry beast of a dog named Davey as well as whatever local surfers/artists were already hanging out, having a beer and talking about their most recent surf session. The life sized art on display grabbed your attention no matter where you stood and some of the finest local surf photography left you drooling for empty barrels. The place had a vibe that made you feel at home it and really did bring the surf community together.

As of right now, it’s too early to tell if Goldstein, Tesi, and Farias will pursue PINE in the future.

Inside damage. Photo courtesy PINE

“As for PINE, we hope to come back, and with the support and encouragement from our community, friends, and family we believe it can happen.” Goldstein said. As for her ‘Perfect’ clothing line, “I am still dealing with the loss and in shock. Everything that I ever created for Perfect was about something real, an experience, a memory, a story. If I start over, Perfect will be about something else. Something new.”

TransWorld sends its deepest regrets to Julie and Mark and wish the two the best of luck in the future. For more information on fundraisers check in periodically with pinesurfshop.com. -Tim Goldstein

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9 Comments For This Post

  • Anonymous Says:

    We wish Julie and Mark the best of luck in coming back bigger and stronger than ever! (Good coverage Tim)

    Carol and Tedd Levy
    Old Saybrook CT

  • a stone Says:

    very unfortunate, best of luck in building the new shop

    andrew

    holgate, nj

  • cookie and dick Says:

    we are so proud of the impact on the surf/art world on our community that julie and mark have had in the short time since pine was created–this tragic fire has created an outpouring of friendship,respect and appreciation of their talent,their passion,and their support of their artistic/surfing colleagues-without this it would have been difficult for them to survive this very difficult time–knowing them both VERY well they will re-group.re-create and be very successful once again–thanks to all of you for your loving concern for them—cookie and dick (julie’s mom and dad and mark’s “in-laws”—what an awesome son-in-law!)

  • cookie and dick Says:

    great article tim–demonstrates the before and after like none of the other coverage articles–makes one appreciate the impact of Pine and the effect the fire has had–and the atmosphere it created for the people in our community–

  • Jamie Watson Says:

    Oh my gosh, I am so sad to learn of this news. I first learned of this awesome surf shop on Shakas and Singlefins and remember thinking how cool of a place it was. I am sending many good thoughts your way to rebuild this wonderful place for the surfing community.

  • Phoebe Dennis Says:

    Julie:

    A customer came in and told me what happened. I didn’t know. Words cannot express how sorry I am.

    Are you ok? If I can be of help let me know, and I mean it. I have some of your shirts and hats if you want them for design purposes, I put them aside, because I was not going to put them on sale. Let me know how you are.

    XOXO

    Phoebe

  • Lisa Hochtritt Says:

    Dear Julie and Mark! Renee sent me this link - words cannot express how shocked and sorry I am. It looked like an amazing place - a dream come true. It sounded like just the perfect combination of everything. This fire is a nightmare that is truly beyond comprehension and can only hope you are able to rebuild this dream again. SO SORRY. Love to you both and best best of luck, Lisa Hochtritt (p.s. miss you!)

  • julie Says:

    i got a tshirt from here and i love it!! i have a summer house nearby and i really hope you reopen soon! goodluck:)

  • Globals Says:

    all good things

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