O’Neill Coldwater Classic Changes Format

O’Neill Coldwater Classic Invitational Slated For November 6-10

North America’s Longest Running Surf Contest Returns to Steamer Lane With a Unique New Grassroots Invitational Format For Unsponsored Professional Surfers

SANTA CRUZ, Calif., Sept. 3, 2013 – For three days in November, Santa Cruz’s famed Steamer Lane will play host to the 2013 O’Neill Coldwater Classic Invitational with an all-new format. For the past three decades, The Lane has hosted various incarnations of the Coldwater Classic. This year’s event will be like none before; a men’s specialty event for unsponsored professional surfers, it will boast a unique “winner take all” grand prize. That grand prize is a yearlong sponsorship from O’Neill Wetsuits and $50,000 in travel incentives and contest fees.

“O’Neill is extremely excited to be supporting athletes who may be considered underdogs. Helping surfers who’ve paid their dues, chase the dream of qualifying is good for our sport,” said O’Neill Wetsuits’ Director of Marketing Brian Kilpatrick.

The 16-man field of competitors will include 10 invited unsponsored surfers, two wildcards and four surfers determined by the public via an online vote. Wildcard submissions are now being accepted at oneill.com/cwc/ through Sept. 18 just by completing a form and submitting action footage and a headshot. The public will be able to vote on finalists Sept. 30 through Oct. 6.

An amateur field of 80 under 18 local competitors will also participate as part of the “Ratboy Rampage” in honor of local legend Jason “Ratboy” Collins. The competition will hit Steamer Lane for the three days with optimal conditions during a holding period of Nov. 6-10, 2013.

What really sets the event apart this year is what is on the line. One surfer will not only earn the 2013 title, but a complete year of sponsor support from the first American surf brand, O’Neill. With an estimated value of $50,000 USD, the grand prize winner will receive a travel, event and expenses budget to compete in at least seven of the ASP World Qualifying Series events in pursuit of qualifying for the World Championship Tour and a personal videographer, at specific events and locations, to document the thrill of victory (or agony of defeat) with a minimum of six video segments during the 2014 competition year. O’Neill, the originator of the wetsuit, will also throw in a hefty arsenal of the best wetsuits through an O’Neill Wetsuits sponsorship, as well as, boardshorts and apparel.

Since 1987, the O’Neill Coldwater Classic has been Northern California’s premier professional surfing event held at Steamer Lane in Santa Cruz. “The Lane,” with its natural ancient Roman stadium like setting with steep, vertical cliffs overlooking the fabled right point break, is perhaps the best spectator venue for a surf contest to be found anywhere in the world.

Learn more and follow all of the action at www.oneill.com/cwc/ and tag #oneillcwc

About O’Neill
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the water.

While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s core values — innovation in style and technology — have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s progressive spirit will always drive the company forward. For more information, please visit www.oneill.com/wetsuits.

About GrindMedia
Source Interlink Media’s GrindMedia is the world’s largest action/adventure/outdoor media company, with 29 leading media assets featuring brands such as GrindTV.com, SURFER, SURFING, TransWorld SKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. GrindMedia reaches more than 40 million engaged consumers every month through its print, online, mobile, TV/video and events. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.