etnies Brasileiro | Buy A Shoe Plant A Tree


etnies Presents: Brasileiro | Buy a Shoe, Plant a Tree: Brazil

In Brasiliero | etnies Buy a Shoe, Plant a Tree: Brazil, Wilko, Simpo, Benji and Chris Del Moro spent some time together in Rio surfing and jumping off of cliffs (aka hang gliding). As Wilko and Simpo headed to the Rio Pro, Chris and Benji traveled to Sao Paulo to check out etnies’ Buy a Shoe, Plant a Tree (BASPAT) project. They got to see, first-hand, the work that etnies and Trees for the Future are doing to help replenish the forests and how the program is teaching Brazilian children about sustainability and reforestation.

It’s year #2 into etnies’ Buy a Shoe, Plant a Tree reforestation project and with the etnies team supporting this cause, it’s been a huge success. In 2011, we planted 35,000 trees in Costa Rica (you might remember the etnies surf team planting trees in the Pura Vida video series) and this year, the project expanded to Brazil where etnies, with Trees for the Future, has helped to plant 70,000 trees so far. By the end of 2012, we will have planted 100,000 thanks to all the etnies fans who have made the project the success that it is by getting themselves a pair of etnies Jameson 2 Eco or Caprice Eco shoes.