O’Neill Wetsuits Launches Area 52 Microsite

John John Florence

John John Florence doing some O'Neill wetsuits R and D.

O’Neill Wetsuits Launches Area 52 Microsite

SANTA CRUZ, CA (March 15th, 2012) – O’Neill Wetsuits launches the “Area 52” Microsite. This site is designed to be the ultimate information hub for O’Neill wetsuits. It will create awareness of Area 52’s (O’Neill’s Product Development) commitment to leading innovation, researching the best materials, developing the latest in feature benefits, and challenging the worlds top athletes to put O’Neill wetsuits to the test in the harshest conditions imaginable. Take the helm through this site, to find a full list of O’Neill Wetsuit products and industry firsts, learn about Area 52, see the crew of team riders, and get the latest O’Neill news.

Each wetsuit product page goes into extensive detail, while providing a video that will give you visual information as well as showing the product in action. The product section of the site will cover the long list of innovative products and industry firsts that set O’Neill wetsuits beyond its competition. The Area 52 portion of the site covers O’Neill’s exclusive R&D facility, staffed by full time engineering, design and prototyping teams who work closely with the worlds best athletes to push the limits of wetsuit technology. “Rider developed, rider proven.” This statement is demonstrated by our team of professional athletes who work closely with Area 52 to help make our suits the best fitting, most functional wetsuits on the planet. In the Team section you will be able to witness this relationship and see our products in action. “Every time I put on a new suit I am amazed! Right when I think a suit cannot get any better, Area 52 comes up with something new that changes the game.” Said Jordy Smith “I am always in contact with Area 52, so I know what O’Neill is doing to be at the forefront of design. With this new site, everyone will get to experience what I do, and be aware of what makes O’Neill wetsuits the best.”

The Industry’s best water sports products are not created in boardrooms. These products are the result of the relentless in-water use and refinement. This process is the core of our commitment. This new site is dedicated to O’Neill wetsuits and the details that make O’Neill the best. Check it out at oneill.com/wetsuits

About O’Neill
O’Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.

While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s core values — innovation in style and technology — have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s progressive spirit will always drive the company forward. For more information, please visit www.oneill.com.