Firewire Partners With NanoTune


Firewire Partners With NanoTune “Board Tuning Technology”

Technical Overview: NanoTune is revolutionizing the surf industry by adding scientifically engineered, cutting edge nanotechnology to the board manufacturing process. NanoTune creates a super-hydrophobic barrier by forming a chemical bond with the rails and bottom deck of a surfboard, lowering the surface energy of the material, which in turn increases the surface tension. The combined effect is to create a clear coating that lessens drag, which leads to increased speed and manoeuvrability.

After being treated with NanoTune, tiny water droplets simply bead on the surface instead of grouping together. Surfaces that are not treated with NanoTune will allow water to spread over the surface rather than beading up, creating greater friction.

FIREWIRE factory-NanoTuned boards will arrive at retail over the next few months, featuring the NanoTune retail sticker prominently displayed on the deck of the tuned board explaining the benefits and properties of the product (see below). And FIREWIRE is not charging more for this added technology.

The super-hydrophobic NanoTune properties remain effective for approximately 2-3 months depending on usage, and the product can be reapplied in minutes in a simple 2-step application process. Over the course of the next few months NanoTune will make Re-Tuning Kits available at retail so that surfers who would like to keep their boards NanoTuned will be able to do so themselves.

In addition NanoTune has secured the endorsements of a number of top 10 WCT Surfers including Taj Burrow. In due course, NanoTune will be releasing further details on their marketing and sponsorship initiatives. FIREWIRE has taken another leadership position through our early adoption of NanoTune coatings on our surfboards, which is in keeping with our commitment to increased innovation within our industry:

“FIREWIRE believes that refinements to the shape of today’s modern surfboards can only produce incremental performance benefits. Exponential improvements in performance require the ongoing development of new materials and construction methods, which, in turn, will fuel new design opportunities. “

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