SIMA Image Awards Winners


Surf Industry’s Best Products, Retailers And Brands Recognized At The SIMA Image Awards
Honoring The Best In The Surf Industry From 2011

ANAHEIM, Calif. (February 10, 2012) —The Surf Industry Manufacturers Association (SIMA) is proud to announce the winners of the Ninth Annual SIMA Image Awards honoring the best of the surf industry from 2011. The nominees and winners were honored in a ceremony at The Grove in Anaheim, Calif., on Thursday, February 9, 2012. Almost 800 attendees from surf companies and specialty retail shops packed the venue to celebrate the outstanding innovation and contributions made by the SIMA Image Awards nominees and winners.

“What a great way to shine a light on all the amazing things being done to innovate within the surf industry,” said Doug Palladini, SIMA President and Vans’ Vice President of Marketing. “The SIMA Image Awards continue to grow in importance and prominence because of the talent among surf brand staffers. On behalf of the SIMA Board of Directors and our member brands, congratulations to all the nominees and award winners.”

The industry celebrated the evening in style with a special thanks to Audi for their supporting sponsorship. TV personality Pat Parnell hosted the evening’s awards while DJ Tina T spun on stage during the ceremony. Celebrity guest presenters included four-time world champion and women’s surfing icon Lisa Andersen, surfing’s first world champion and surf legend Peter “PT” Townend, founder of Gotcha and industry leader Michael Tomson and Pennywise drummer Byron McMackin. At the conclusion of the awards ceremony, guests continued celebrating into the night at the after-party with DJ Unite performing, thanks to Skullcandy.

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies were recognized in the following 16 categories.

OVERALL AWARDS
Breakthrough Brand of the Year: *winner – Stance
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and September 1, 2011. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. (Previous winners of this category are no longer eligible for five years.)
Analog Clothing
Firewire
Futures
Quiksilver for Girls
Stance*

Breakthrough Retailer of the Year: *winner – Maui Nix, Ft. Lauderdale
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2011, between January 1 and September 1. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal. (Previous winners of this category are no longer eligible for five years.)
Bird Rock, La Jolla
Hanger 94, San Diego
Maui Nix, Ft. Lauderdale*
Surf Diva Boutique, La Jolla

MEN’S AWARDS
Men’s Apparel Brand of the Year: *winner – RVCA
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.
Billabong
Hurley
Quiksilver
RVCA*
Volcom

Men’s Boardshort of the Year: *winner – Phantom 4D by Hurley
Criteria: Awarded to the boardshort product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Bruce Annihilator by Volcom
Cypher Alpha by Quiksilver
MIRAGE by Rip Curl
Phantom 4D by Hurley*
Platinum X Recycler Series by Billabong

Men’s Marketing Campaign of the Year: *winner – Quiksilver
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2011. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September or October issues of endemic magazines.)
“Collection Campaigns” by Nixon
“Destroys Boredom” by Volcom
“I Surf Because…” by Billabong
“Kelly Slater 10x World Title” by Quiksilver*
“True Innovation” by Hurley

Men’s Retailer of the Year: *winner – Huntington Surf & Sport, Huntington Beach
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and September 1, 2011.
Brave New World, New Jersey
Huntington Surf & Sport, Huntington Beach*
Quiet Flight, Cocoa Beach/Orlando
Surfride, San Diego
Surfside Sports, Costa Mesa

WOMEN’S AWARDS
Women’s Apparel Brand of the Year: *winner – Billabong
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.
Billabong*
Insight
O’Neill
Roxy
Volcom

Women’s Marketing Campaign of the Year: *winner – “Untitled” by Insight
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2011. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2011 (approx. the September and October issues of endemic magazines.)
“Beach You To It” by Roxy
“Create Your Mark” by Vans
“New Wave” by Billabong
“Untitled” by Insight*
“Volcom Brand Jeans” by Volcom

Women’s Swim Brand of the Year: *winner – L*Space by Monica Wise
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2011.
Billabong
L*Space by Monica Wise*
Roxy
TAVIK
Volcom

Women’s Retailer of the Year: *winner – Huntington Surf & Sport, Huntington Beach
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2011.
Hanger 94, San Diego
Huntington Surf & Sport, Huntington Beach*
Jack’s Surfboards, Orange County
Surf Diva Boutique, La Jolla
Surfside Sports, Costa Mesa

PRODUCT AWARDS
Accessory Product of the Year: *winner – The FIX by Skullcandy
Criteria: Awarded to the accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.
The FIX by Skullcandy*
Knoxville by Electric Visual
Sun Care by Sun Bum
The TPS by Nixon
Volcom X Krochet Kids Collab Beanie by Volcom

Environmental Product of the Year: *winner – Recycled Boardshort Series by Billabong
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Green Flex by FCS
Recycled Boardshort Series by Billabong*
RG8 (Re-Generate) Recycled Series by O’Neill Wetsuits
Shift Into Neutral Collection by VonZipper
V.Co-Logical Fall 2011 Dress by Volcom

Footwear Product of the Year: *winner – Surfsider by Vans
Criteria: Awarded to the footwear product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Cruisers by Roxy
Evolution Series by Kustom Footwear
Jimbo Phillips V.Co-Lab Vocation Creedlers by Volcom
Mea Ola by OluKai
Surfsider by Vans*

Hardgoods Accessory Product of the Year: *winner – Cypher PS+ Heat Vest System by Quiksilver
(New Category) Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, bags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.
Cypher PS+ Heat Vest System by Quiksilver*
DNA Flex Mold Leash by Creatures of Leisure
Drylock TS Boot by Xcel
H-Bomb Heated Vest by Rip Curl
Techflex by Futures

Surfboard of the Year: *winner – Fred Rubble by Channel Islands Surfboards
Criteria: Awarded to the surfboard model from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Fred Rubble by Channel Islands Surfboards*
Sub-Scorcher by …Lost Surboards
Sweet Potato by Firewire
Slayer by Rusty Surfboards

Wetsuit of the Year: *winner – FLASHBOMB by Rip Curl
Criteria: Awarded to the wetsuit from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting design, appeal or innovation.
Cypher Fuseflex by Quiksilver
Drylock by Xcel
FLASHBOMB by Rip Curl*
Psycho by O’Neill Wetsuits
Solution Xero by Billabong

All regular and board builder SIMA members were given the opportunity to enter their own companies or brands, and retailers, in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts comprised of both manufacturers and retailers. The outcome of the panel vote determined the five nominees in each category. Winners are determined by a final vote open to all SIMA member companies, as well as specialty retailers. A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at www.simaimageawards.com.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 22 years, SIMA’s Environmental Fund has raised more than $5.8 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Liquid Nation Ball serves as the annual fundraising event for the SIMA Humanitarian Fund, and since 2004 has raised and donated more than $1.58 million to surf-related non-profit humanitarian organizations. For more information regarding SIMA, please visit www.sima.com. Follow SIMA at Twitter.com/SIMA_SURF.

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