CARLSBAD, Calif.—SPY Optic™ today announced a multi-year sponsorship deal with professional surfer Nate Tyler.
“Nate is a classic original, a surfer that exudes timeless West Coast style and whose ability in the water is on par with the most progressive surfers in the world,” says SPY Surf Segment Manager John Oda. “We’re launching The Foundation, a line of vintage-inspired product that focuses our brand on the most enduring values of surfing, wrapping that business exclusively around a small, select number of core shops and aligning that program with undeniably authentic, talented personalities. Nate rips, he has incredible depth of character, his style is unparalleled, and there’s not a better ambassador for The Foundation line as SPY reaffirms our heritage at the beach.”
Tyler joins the current elite SPY surf roster that includes Wade Goodall, Parker Coffin, Mike Losness and John John Florence. Between road trips and boat odysseys, the Central Coaster will be updating fans on his weblog, www.simonsmoothballs.com, administered from his off-the-grid yurt in Templeton, Calif.
“SPY is a brand with a real point of view and good people with grounded values that love surfing and raising the bar on what they do, so I’m stoked to represent what they’re about,” says Tyler. “The president of the company is the Chairman of the Board of the Surfrider Foundation and he was a co-founder of The Greener Blue, which is very cool. This is one of those rare relationships where a sponsor is totally into what I’m all about, so in some important ways they’ll be representing me too.”