The Inaugural Innersection Competition Winner Brings Innovative Style to Team
October 11, 2011, Irvine, CA – Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), is excited to announce it is welcoming Matt Meola to the brand’s surfing team. In the last year, the 22-year-old has taken the surfing industry by storm with his groundbreaking technique and catlike reflexes, garnering him cover shots on three surfing magazines.
Meola, a Maui native, got his big break in 2010 when he rose from relative obscurity to international fame after winning the first Innersection competition, an online contest that allows members to enter and rate user submitted surfing videos. The win earned him a feature in Surfing Magazine, a sponsorship deal, and the chance to travel to some of the best surfing locations in the World. While Meola’s success has come from surfing, his hobbies and aspirations extend far beyond salt water with interests ranging from philanthropy to farming to Hollywood — he screen tested for a major motion picture this year.
“Having someone like Matt on the team is really great,” said James Crush, Marketing Manager, Sanuk. “He is a highly innovative surfer who has managed to become a household name in the surf world overnight — not many people can say that.”
Recently back from a surfing tour of Europe, Meola will soon begin work on some new top secret video projects. He be found on Facebook or visit his website at http://mattmeolasurf.com.
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community. Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers. These closed-toe sandals are often referred to as “Not-A-Shoes” for their patented construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Learn more at www.sanuk.com. Smile…Pass It On!
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