TWS Launches The US Open iPad App

TransWorld SURF Launches iPad App For The Official Nike US Open Of Surfing Program

Carlsbad, CA – Now available on iTunes, TransWorld SURF, a leader in surfing media, has launched the Nike US Open of Surfing Official Program application, exclusively for iPad users. This year’s Nike US Open of Surfing event is expected to bring in over 500,000 spectators, showcasing the best in surf, skate, BMX, music, fashion, and art.

As the official media partner, TransWorld SURF produced the event’s program, providing over 30 pages of schedules and information, that will be distributed onsite in Huntington Beach, California. The program will be included in TransWorld SURF’s September 2011 issue, and also available digitally on the iPad.

“It makes sense to take the program and turn it digital,” said TransWorld SURF Publisher Charlie Anderson. “It’s simple. The goal is to enable a larger segment of people to access the program that was once only available in a print version.”

Shortly following the release of this application, TransWorld SURF will launch its Mag+ iPad edition, a surf media exclusive, stand-alone iPad application, providing a more flexible, two-layered layout of editorial content including audio and video that will give readers a truly unique user experience. In partnership with GoPro, TransWorld SURF will be celebrating this iPad application launch on the beach in Huntington during the US Open, allowing all attendees of the event an opportunity to experience and operate the application hands on with iPads provided at the booth.

“The Nike US Open of Surfing is the perfect place to launch TransWorld SURF+,” said TransWorld Digital Producer Amie Barder. “With such a large surf-focused audience attending the event, we’ll be able to get iPads and our new app into the hands of people that really connect to the content.”

To experience the iPad application during the Nike US Open of Surfing, swing by the TransWorld SURF/Go Pro booth on the beach, between July 30–August 7, or download the application now on iTunes by clicking HERE.

For more information about the Nike US Open of Surfing, go to www.usopenofsurfing.com. To stay updated on continuous surfing news and information, go online to www.transworldsurf.com. To subscribe to TransWorld SURF magazine, go to www.transworldsurf.com/subscribe.

About US Open of Surfing
The 2011 Nike US Open of Surfing is owned and operated by International Management Group (IMG) IMG Worldwide (IMG) and will run from July 30–August 7. All events at the US Open of Surfing are FREE and OPEN TO THE PUBLIC. Live webcast of all the events can be viewed daily at usopenofsurfing.com. Anchored by the world’s largest professional surfing competition, the $460,000 US Open is a pivotal point on the ASP World Tour for both the men and women.

Known as the world’s largest youth culture and action sports festival, the Nike US Open of Surfing will feature daily concerts from MGMT, Jimmy Eat World, The Sounds, Surfer Blood, and Dead Country, from August 4-6, at the conclusion of the surfing competition. The action doesn’t stop at the shoreline. On the beach, Converse Coastal Carnage will once again host skateboarders from across the globe as they skate in a state-of-the-art bowl complex. A stellar crew of BMX riders will push the realm of possibility at the Nike 6.0 BMX Pro. The Hurley Walk the Walk—the ultimate youth fashion competition—will keep the runway busy on Thursday, August 4, as five of the nation’s top high schools will compete for the National Championship title and $25,000.

Combined with one-of-a-kind retail and brand experiences, more than 100 interactive exhibits, autograph signings, DJs, and giveaways, the Nike US Open of Surfing will be an event to remember. The Nike US Open of Surfing is proudly sponsored by G-Shock, Skullcandy, Red Bull, Pacifico, Paul Mitchell Salon Haircare, Invisalign Teen, and TransWorld Media.

About TransWorld SURF
Since its inception in 1999, TransWorld SURF has become the embodiment of youth, progression, and innovation. Through its print, online, and video properties, TransWorld SURF is the fastest growing surf media company in the industry. Found online at transworldsurf.com. TransWorld SURF is based in Carlsbad, California, and published by TransWorld Media, the world’s leading action sports media company. TransWorld is a division of Bonnier Corporation.

Bonnier Corp. (bonniercorp.com) is one of the largest consumer-publishing groups in America and is the leading media company serving passionate, highly engaged audiences, through 50 special-interest magazines and related multimedia projects and events. Bonnier Corp. is the US division of the Bonnier Group (bonnier.com), a 200-year-old family-owned media group based in Sweden with business operations in 25 countries.

About IMG
IMG Worldwide is a global sports, entertainment, and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s joint ventures in China, Brazil, and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Action Sports; IMG Consulting and IMG Licensing. More information is available at imgworld.com.

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