Lomography La Sardina Release

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The Lomography tide has rushed in, and with it, a deep-sea treasure has washed ashore!

The school of fish here at Lomography has just unveiled LA SARDINA, a light-weight 35mm point-and-shoot, perfect for summertime escapades and nautical daydreams. As your crews’ rowdy shenanigans may demand more than one click at a time, the camera is equipped with both a multiple exposure switch and a super-wide angle to ensure total voyeurism. Stuck on digital? The simple-to-use features of this entirely plastic gem make dipping your toes in the analog whirlpool easier than ever before! Let’s talk aesthetics, sailor: There are four unique designs available, modeled after eye-catching sardine cans that illustrate stories of coastal expeditions. With the La Sardina in hand, boasting vibrant colors and a vintage-inspired flash, you’ll surely be reigned King Mackerel and create mouth-watering memories to look back on for years to come!

La Sardina

The Fresh and Unique Super-wide-angle Fish Can Camera from Lomography

Fishy Fantasy: The brand-new Lomography fish can camera with a 22mm super-wide-angle lens – no fish inside, only fresh 35mm film.

Maximum Creativity: Four delicious clones (with a 1000 to come), a distinctive wide-angle lens, wild colours and fine distortions, close-up function, double exposures and much more.

Fritz the Blitz: Introducing the most powerful Lomographic flash ever – with 3 flash power settings to give you maximum control over your night-time shots.

Stunning Simplicity: A simple point-and-shoot camera, loaded with 35mm film.

Fishy Fantasy
Straight from the La Sardina fish market, we bring you four stylish cameras that will take analogue lover’s hearts by storm. Meet El Capitán, Fischer’s Fritze, Sea Pride and Marathon, the first four colourful clones of the brand new La Sardina camera. Inspired by a simple can of sardines, we created a camera that cherishes the fashion, design and style of the maritime dream while taking beautiful wide-angle pictures on 35mm film. Get a taste of La Sardina with its unique design and watch out for all the clones that are still waiting to make their way from the delicious La Sardina fish market straight into your camera collection.

Maximum Creativity
We designed our Fab Four with maximum creativity to mirror on the outside what’s happening in the inside. El Capitán is showing off proudly his bright red design, decorated with yellow vintage-inspired writing, whilst Fischer’s Fritze’s mouth-watering design in blue and red will put you in the mood for seafood. Sea Pride is more into icy water, all dressed up in blue and silver and Marathon will take you on a sunny cruise around California. As different as these four clones may be, they all have one thing in common – a crazy wide-angle plastic lens and the best lens ring of all time.

Fritz the Blitz
El Capitán and Fischer’s Fritze are also equipped with Lomography’s most powerful-ever flash, Fritz the Blitz. Not only is this stunning flash the most powerful Lomographic flash ever, it also comes complete with 3 unique distance settings that allow you to set the power of the flash. This creative camera flash is also packaged with yellow, red and blue filters that will drench even your darkest pirate adventure in colourful light.

Stunning Simplicity
While its designs are flashy and stylish the technical features of La Sardina are humbly reduced to the basics to enable even the greenest of greenhorns to make their first step into Lomography. La Sardina is a point and shoot camera, equipped with a plastic wide-angle lens that enables pros and beginners alike to shoot beautiful Lomographs easily. No need for long explanations at your local lab; the processing is really easy due to the regular format of the shots. Its small size makes La Sardina fit in every pocket to accompany you on all your Lomographic journeys. Say hello to your new favourite camera!

Technical Details

Film Type: Standard 135 roll film

Exposure area: 36 x 24mm

Lens focal length: 22 mm

Aperture: 1:8

Angle of view: 88 degrees

Focusing range: 0.6m – infinity

Shutter speed: N (1/100), B (bulb)

Multiple exposure: independent MX switch

Flash contact: Unique Sardina flash contact

Flash Sync: first curtain X-type synchronization

Tripod socket thread: Standard π” tripod socket

Cable release: Universal cable release socket

Retail price:

El Cápitan, Fischer’s Fritze with Fritz the Blitz Flash: $99

Sea Pride, Marathon: $59

WHAT THE HELL IS LOMOGRAPHY?
http://www.lomography.com/about
The Lomographic Society International is a globally-active organization dedicated to experimental and creative snapshot photography. Boasting over a half-million members across the world, the concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life.
Through our constantly expanding selection of innovative cameras & photographic accessories, we promote analogue photography as a creative approach to communicate, absorb, and capture the world. Through the efforts and skill of our Lomographic Society members, we seek to document the incredible planet around us in a never-ending stream of snapshots – literally a global “Lomographic” portrait as seen through the eyes of countless individuals and cultures.