Kelly Slater Signs With Vita Coco

Kelly Slater Signs With Vita Coco

Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest growing beverage brands in the kelly-slater1U.S., is happy to announce that 10X ASP World Champion surfer, Kelly Slater, will join the Vita Coco family as a spokesperson for the brand, and will be featured in an advertising campaign launching in Southern California this summer.

The summer ad campaign will activate through out-of-home and digital platforms, and coincides with Rihanna’s national advertising campaign for the brand, also to be released this summer.

A long time fan of the brand, Slater chooses all-natural Vita Coco over artificial sports drinks for optimal hydration. When asked about the partnership, Slater comments, “I drink Vita Coco on a daily basis….it’s just part of my life. I love natural coconut water, and Vita Coco is straight from the fruit, just a little easier to open. I’m hooked.”

ABOUT VITA COCO
Vita Coco, which is Never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink and 100 percent of the daily requirement of vitamin C, delivers super-hydrating functionality with every sip.