Encinitas, California (June 15, 2011) – Pro surfer, photographer and artist, Kassia Meador, renews her partnership with Roxy, adding the title of designer to her list of talents. The 28-year-old California girl has been an integral part of both women’s surfing and the Roxy brand’s growth since she was 17-years-old. Kassia will now be both a Roxy ambassador to women’s surfing, while also officially lending her k*meador designs to their wetsuits and streetwear collection.
“After all the years together, Roxy’s been like family and such a big part of my life,” says Meador. “Roxy has opened up so many experiences and opportunities to me and women’s surfing and I look forward continuing to collaborate with their designers; keeping the good vibes going by sharing our designs with their audience.”
Whether traveling the globe with the Roxy Team or taking part in executive roundtables, Kassia’s been deeply involved with nearly every aspect of the Brand. The silhouette of Kass’ frame gracefully maneuvering through peeling waves is iconic after over a decade of magazine covers, films, and advertising campaigns. Roxy launched the k*meador signature wetsuit and lifestyle collections in 2010. The new partnership will allow these lines to grow in the coming years.
“We are so stoked to re-sign Kassia to Roxy. She has long been a part of the Roxy family and we’ve watched her evolve from a phenomenal surfer to an inspirational artist and photographer. She is our muse and the epitome of a surfer girl. Her artistic talents and designs have made their way into our products and creative campaigns. We are proud to continue to support her k*meador wetsuit collections and look forward to expanding her design talents into other categories, ” stated Danielle Beck, Vice President of Marketing for Roxy.
Kassia represents Roxy on the surf front in contests and filming for projects including Sight|Sound, Transfer Textures, Dear and Yonder and the Present. Kassia travels next to France for the Women’s ASP World Tour stop, the Roxy Jam at the Cotes des Basques, Biarritz, France, being held from July 11 – 17.
Keep up with Kassia’s travels, surfing, art and photos online at kassiameador.com
Kassia is supported by Roxy, Gravis Footwear, Donald Takayama Surfboards, Swatch Watches and Raen Optics. Kassia supports the Keep a Breast Foundation.