Body Glove Promotes Todd Richards

Body Glove Wetsuit Division Elevates Industry Veteran Todd Richards To VP Position

Redondo Beach, CA: 4/12/11: Sport Dimension Inc. [Body Glove International’s wetsuit and PFD arm] proudly announces the promotion of Todd Richards to Vice President Sales. Richards joined Sport Dimension in October 2006, and has enjoyed success overseeing the development and growth of both the core and non-endemic segments of the action sports sales departments. Under Richards’ supervision Body Glove’s core surf/dive/wake segment has recently flourished with a recent hire in Matt Patterson and a half dozen new independent core surf sales reps

Richards, a former professional athlete and veteran of the action sports industry, continues to manage an internal staff of two category sales managers and six in-house sales support staff. During his tenure at Sport Dimension Richards built a reputation as a motivated, energetic and consistent manager. “From day one Todd has brought a level of enthusiasm that has been vital to our growth. That coupled with his recent hires in Jono Seigel and Matt Patterson, allows Todd to focus on larger, big picture projects and future growth potential”, said Kurt Rios, President.

“Body Glove is thrilled to see Todd take a bigger role in the brand’s direction. He is a committed professional and understands the importance of brand building and utilizing our rich heritage of authenticity and innovation,” touts Body Glove International Senior VP Bill Meistrell.

For more information on Body Glove products and athletes go to www.bodyglove.com; visit the Body Glove Facebook page for daily updates at www.facebook.com/bodyglove.

About Body Glove International:
Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Jamie O’Brien, Anthony Walsh, Gabe Kling, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally. www.bodyglove.com

About Sport Dimension:
Sport Dimension designs, develops, produces and sells Body Glove wetsuits, Personal Floatation Devices, surfboards, Bodyboards, Aquatics, and accessories in addition to many other high quality brands in action sports. www.sportdimension.com

Media Contact:
Jenna Meistrell
Body Glove International, LLC
jenna@bodyglove.com
310-374-3441
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