“The Eddie” Waiting Period Ends

Close but no cigar...

Close but no cigar...

Three-Month Holding Period For The Quiksilver In Memory Of Eddie Aikau Fueled By Monster Energy Ends Today

Waimea Bay, HAWAII, February 28, 2011 — The Quiksilver In Memory of Eddie Aikau, fueled by Monster Energy, officially draws to a close today. The event was poised to run on January 20 this year as thousands of spectators joined competitors at Waimea’s hallowed shoreline, but inconsistent 20-foot surf resulted in a “No Go”. That call drew overwhelming support of the event’s uncompromising standards. ‘The Eddie’ was last held in December of 2009. Since its inception in the winter of 1984/85, it has only been held eight times. We look forward to the official opening ceremony of the 27th annual Eddie on December 1, 2011.

“It has been said many times that it is the year’s we don’t go that make The Eddie so special, and this past winter season proved that,” said George Downing, Contest Director. “When you are standing on the beach at Waimea the atmosphere is electrifying with all who have gathered to see the Bay at its best. The overwhelming support of our call to wait showed how special Eddie’s name and legacy is to people, no matter how much we would all love to see the event go.

“On behalf of the Aikau family, and Quiksilver, I would like to extend a sincere mahalo to the invitees who traveled so far in the hopes that the event would run; to the supporters who joined us at the beach; and to the City & County of Honolulu who worked with us to take safety and preparation to an unprecedented level. The integrity of this event remains intact and is something we can all be very proud of.”

Held in honor of the legendary Hawaiian waterman and first lifeguard at Waimea Bay, Eddie Aikau, The Quiksilver in Memory of Eddie Aikau, fueled by Monster Energy, is the most prestigious and longest-standing big-wave surfing contest in the world. It is the only big-wave surf contest sanctioned by the Association of Surfing Professionals (ASP), the governing body of professional surfing.

The Invitee list is comprised of 28 of the most skillful and dynamic big-wave surfers from around the world. During the three-month event window, these surfers are on stand-by for that rare day when Waimea Bay truly comes to life, delivering thundering waves in excess of 40-foot faces (20-foot Hawaiian scale).

About Quiksilver
“Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*. We’re also here to spread the word because the only thing better than finding stoke is sharing it.

***Boardriding is about timing and style. It’s youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.”

About Monster Energy
Monster Energy supports the sport. Be it big wave surfing, insane distance jumping, MX, rally, SX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com