WEDNESDAY, November 17th, 2010. Redondo Beach, CA; Body Glove announced this week that a limited number of PR1ME wetsuits will be distributed to specialty surf retailers on Tuesday, the 23rd of November, a prime date.
“We chose a date with a prime number to illustrate the unique features of this suit,” said Scott Daley, VP of Marketing. “Every feature of this product has been addressed with the total scrutiny and immaculate attention to detail, so why stop at the delivery date?”
Thirteen core surf shops have been hand selected for this initial placement in the United States and a coordinated in person delivery will take place on the 23rd. Matt Patterson (Surf Sales Manager), along with Todd Richards (Director of Sales), Scott Daley (Vice President of Marketing) and host of other Body Glove employees and dignitaries will be in-store at shops like Spyder in Hermosa Beach, Jacks in Huntington Beach, and Santa Cruz Surf Shop in Santa Cruz to personally make this special delivery. For live delivery day updates check out the Body Glove Facebook page on the 23rd and get additional delivery updates throughout the week.
The wetsuit itself is the product of years of development and countless man-hours in-and-out of the water. “In 2004 Body Glove released the VAPOR series wetsuits and turned the industry upside down. It was an innovation no one had previously introduced and was therefore a market leader. We addressed one crucial element that had previously never been put into a wetsuit, which was waterproofing. With the new PR1ME wetsuit we haven’t just addressed one element, we have addressed every element of the wetsuit. That is why our marketing reads: the only thing we changed was everything. It is a direct reflection of the heritage we have developed with our VAPOR product,” said Matt Patterson, Surf Sales Manager.
The numbered, limited edition wetsuits differ from regular production through graphic coloring. The first 131 wetsuits delivered on the 23rd will feature yellow accents in the Body Glove logos and will become collector’s items as a result. For a list of retailers carrying the PR1ME wetsuit on November 23rd go to; www.bodyglove.com/PR1ME.
About Body Glove International
Founded in 1953 by Bill and Bob Meistrell, Body Glove is a leading, worldwide watersports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Dusty Payne, Gabe Kling, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.