“The Eddie” 2010 Invitees Announced

The 26th Annual Quiksilver In Memory Of Eddie Aikau Fueled By Monster Energy

Event Web Site Launches with Announcement of 2010/2011 Invitees and Alternates

Waimea Bay, HAWAII, November 22, 2010 — Quiksilver.com/Eddie launched today with the announcement of the 28 coveted Invitees and 24 Alternates to The Quiksilver In Memory of Eddie Aikau, fueled by Monster Energy. The event will be held on one day, between December 1, 2010 and February 28, 2011, when waves exceed the 20-foot minimum threshold and Invitees contend for the $98,000 prize purse. The traditional opening ceremony will take place at 2:30pm, December 2nd, 2010, at Waimea Bay.

Monster Energy will be presenting the Monster Drop Award for the surfer who makes the most critical drop and rides out of it during the event. The judges will determine the winner the day of the competition and will present the chosen surfer with a unique Monster Drop Specialty Award.

Invitees (left column) and Alternates (right column)

Clyde Aikau HAW      Kahea Hart HAW
Kala Alexander HAW      Ross Williams HAW
Tom Carroll AUS       Nathan Fletcher USA
Kohl Christensen HAW      Mark Mathews AUS
Ross Clarke-Jones AUS       Sion Miloski HAW
Shane Dorian HAW      Kalani Chapman HAW
Keone Downing HAW      Keoni Watson HAW
Sunny Garcia HAW      Anthony Tashnick USA
Mark Healey HAW      Ian Walsh HAW
Michael Ho HAW      Koby Abberton AUS
Bruce Irons HAW      Danny Fuller HAW
Noah Johnson HAW       Kealii Mamala HAW
Rusty Keaulana HAW      Ken Collins USA
Brock Little HAW      Myles Padaca HAW
Greg Long USA      Laurie Towner AUS
Reef McIntosh HAW      Jamie Mitchell AUS
Garrett McNamara HAW      Paul Patterson AUS
Peter Mel USA      Andrew Marr HAW
Ramon Navarro CHL      Rusty Long USA
Jamie O’Brien HAW      Tony Ray AUS
Makuakai Rothman HAW      Derek Ho HAW
Kelly Slater USA      Taylor Knox USA
Jamie Sterling HAW Tau Hannemann HAW
Dave Wassell HAW Manoa Drollet TAH
Grant Baker ZAF
Chris Bertish EU
Carlos Burle BRA
Takayuki Wakita JPN

Honorary Invitees
Donny Solomon USA
Jay Moriarity USA
Lester Falatea HAW
Mark Foo HAW
Peter Davi USA
Tiger Espere HAW
Todd Chesser HAW
Andy Irons HAW

Held in honor of the legendary Hawaiian waterman, Eddie Aikau, The Quiksilver in Memory of Eddie Aikau gathers the most skillful and dynamic big-wave surfers from around the globe. The Eddie is a surfer’s ultimate challenge, employing unassisted manpower to physically paddle into and ride giant waves.

The Quiksilver In Memory of Eddie Aikau is the world’s longest running and most prestigious big-wave invitational and is the only one sanctioned by the Association of Surfing Professionals (ASP), the governing body of professional surfing.

What began as a local tribute to one of Hawaii’s favorite surfing sons in 1984, soon took on a life all its own and the story is the reason why this event continues to grow. Eddie Aikau has come to personify all of the human qualities we honor today: respect, humility, passion, and a love for fellow man. Waimea Bay was the canvas upon which his story is told each year, in his memory. For over 25 years, it is a story that has traversed the globe to touch hearts, minds and imaginations: a life lived with passion, dedicated with meaning, and exited from heroically.

Just 31 years of age when he lost his life in an attempt to save others, Aikau has physically been gone longer – 33 years – than he was here. But far from being forgotten, his life, the waves he rode, and the lives he saved on his ancestral grounds at Waimea Bay have become a part of history, passed on from person to person around the world like a wave seeking shore.

The Eddie has run just eight times in 25 years. You don’t want to miss it when the Bay calls the momentous day. Go to Quiksilver.com/Eddie for swell updates, happenings from the North Shore, and to sign up for text alerts to make sure you’re the first to know when the Bay calls the day!

About Quiksilver
“Quiksilver is committed to providing tools for uncovering, expressing and expanding your personal style. Our aim is to foster the sense of individual expression and excitement – the stoke that is the essence of boardriding*. We’re also here to spread the word because the only thing better than finding stoke is sharing it.

***Boardriding is about timing and style. It’s youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.”

About Monster Energy
Monster Energy supports the sport. Be it big wave surfing, insane distance jumping, MX, rally, SX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com