Machado’s Melali To Screen At Hurley HQ

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Rob Machado’s Melali: The Drifter Sessions To Premiere At Hurley HQ On Friday, Nov. 19

Event features a live performance by Machado and The Drifter Sessions Band

COSTA MESA, Calif. — November 15, 2010 — Surfing icon Rob Machado’s acclaimed film Melali: The Drifter Sessions will be premiering in Orange County this Friday, Nov. 19 at Hurley Headquarters.

Centered on the best surf sessions from his award-winning movie, The Drifter, Melali offers a unique twist on the surf film experience. With a nod to the classics from the Bruce Brown era, the audience will witness Machado and his band score the movie live. “I always heard how cool it was to watch a surf movie as a band played to it,” says Machado of the ‘60s era. “Melali seemed like the perfect movie to bring it back.”

Over the past couple of months, Machado and the Drifter Sessions band — featuring Jon Swift, Todd Hannigan and Fernando Apodaca — have been doing just that, playing their cruisy but powerful set at a few select locations to rave reviews. The one-time event at Hurley HQ, which will also have free food and drink on offer, will kick-start a larger Melali tour in Spring 2011.

Along with Machado, the movie features Dane Reynolds, Kelly Slater, Kalani Robb, Dan Malloy, Mike Losness, Shane Dorian, Marlon Gerber and Rizal Tanjung in everything from playful beachbreaks to draining 8-foot barrels. “This is more of a pure surf film,” says Machado. “We had so many great sessions during that year-long period filming The Drifter, we could have made a few movies out of it. Melali represents the best them.”

For more info on Melali, go to www.robmachado.com. The DVD is available now at www.vasentertainment.com.
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What: Melali: The Drifter Sessions premiere featuring Rob Machado
Where: Hurley HQ, 1945 a Placentia Avenue, Costa Mesa 92627
When: Friday, Nov. 19, 7-9 p.m.
Who: Everyone is welcome. Admission is free.

About Hurley
Founded in 1999, Hurley is an authentic “Microphone for Youth” brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com