Rip Curl Releases “Live The Search: Ultimate Surfing Game” For The iPhone

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Rip Curl Releases “Live The Search: Ultimate Surfing Game” for the iPhone in iTunes Store

Costa Mesa, CA (October 7, 2010): Rip Curl’s new iPhone game – Live The Search:
The Ultimate Surfing Game – was launched on the Apple iTunes Store around the world today.

The high-end application is the first licensed surfing game released for the iPhone market, allowing owners of iPhones, iPads and iPod Touch devices to travel the world as Mick Fanning, Stephanie Gilmore or a customized surfer.

Driven by Rip Curl’s “Search” philosophy, the player jumps from continent to continent, chasing swells and surfing some of the world’s most secret waves.

Live The Search was developed by creative agency LOMAH Studios and is a revolutionary application release for the Apple iPhone.

The game boasts groundbreaking graphic technology, which was developed exclusively for the project. The graphics are the most realistic surfing visuals on the iPhone market, with Mick and Steph physically 3D modeled for the game and new wave-technology created for each unique level.

“We wanted the game to be as authentic as possible, using high-resolution 3D models and animations to make the surfer looks realistic on and off the wave,” said Stephen Molloy, Creative Director of LOMAH Studios.

“This app is such a natural interactive experience of the two things that are the heartbeat of the Rip Curl brand: The Search and our top athletes,” said Rip Curl marketing director, Dylan Slater. “It’s exciting that this experience is a click away from millions on the iTunes app store.”

Live The Search is now available for download in all regions of the iTunes Store for US $3.99.

Mick Fanning is the reigning two-time ASP World Champion and an idol to millions around the globe. The phenom is now fighting for another world title this season after winning the seventh ASP World Tour stop in France last weekend.

“I’m a big iPhone and iPad geek so it’s great having a surfing app. It’s the perfect game to kill down time.” – Mick Fanning (2 x ASP World Champion)

Stephanie Gilmore is in prime position to claim her fourth ASP Women’s World Tour in succession, with only three events remaining on this year’s Women’s Calendar. Gilmore is sitting in first on the rankings with three wins in five events this year.

“I’ve got an iPad, so the game will get plenty of play on long flights!” – Stephanie Gilmore (3 x ASP Women’s World Champion)