Imaginarium: O’Neill Bonus Gallery

O’Neill’s “We Live Our Lives In Black”

Bobby Martinez, Cory Lopez, Luke Davis, Timmy Reyes

Color: Black

Directed by: Andy Juric

Photographed by: Seth Stafford

Sometimes inspiration comes before you even need to be inspired, as was the case for the O’Neill team. “I found the quote, ‘We live our lives in black’ about a year ago,” says O’Neill Art Director Andy Juric. “I wrote it on my bulletin board and knew I had to use it for something. A few months later, we got the call to be in the Imaginarium: CKMY—right then I just knew we must get the color black, and we did!” With their ideal color choice in place, they hit up Cory Lopez as their team leader, and then rounded out their photo squad with an eclectic mix of rippers. “We’ve used a lot of black in past campaigns, so we had a few ideas of things to do. Shooting at night is something we wanted to do, but also mix it up and change the water color from blue to black, which was a challenge in itself.”

Check out O’Neill’s Imaginarium photos in the December 2010, which hits newsstands October 17th. And head to surf.transworld.net/2010-imaginarium for more on the 2010 Imaginarium.

Stay tuned, Oakley video rolling out Monday 10/4 and Globe video rolling out Wednesday 10/6.

O'Neill lives their lives in black. Photo: Stafford/SPL

O'Neill lives their lives in black. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Luke Davis. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Bobby Martinez. Photo: Stafford/SPL

Bobby Martinez. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Cory Lopez. Photo: Stafford/SPL

Cory Lopez. Photo: Stafford/SPL

Luke Davis. Photo: Stafford/SPL

Luke Davis. Photo: Stafford/SPL

Bobby Martinez. Photo: Stafford/SPL

Bobby Martinez. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

Timmy Reyes. Photo: Stafford/SPL

The O'Neill crew. Photo: Stafford/SPL

The O'Neill crew. Photo: Stafford/SPL

Sometimes inspiration comes before you even need to be inspired, as was the case for the O’Neill team. “I found the quote, ‘We live our lives in black’ about a year ago,” says O’Neill Art Director Andy Juric. “I wrote it on my bulletin board and knew I had to use it for something. A few months later, we got the call to be in the Imaginarium: CKMY—right then I just knew we must get the color black, and we did!” With their ideal color choice in place, they hit up Cory Lopez as their team leader, and then rounded out their photo squad with an eclectic mix of rippers. “We’ve used a lot of black in past campaigns, so we had a few ideas of things to do. Shooting at night is something we wanted to do, but also mix it up and change the water color from blue to black, which was a challenge in itself.”

Head here to check out O’Neill’s Imaginarium video submission.

Check out all of O’Neill’s Imaginarium photos in the December 2010, which hits newsstands October 17th. And head to surf.transworld.net/2010-imaginarium for more on the 2010 Imaginarium.

Stay tuned, Oakley video rolling out Monday 10/4 and Globe video rolling out Wednesday 10/6.