NYC’s 5 Borough Surf Challenge 9/25

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Seven Tiki Sponsors New York’s 5 Borough Surf Challenge

Event in Rockaway Beach, N.Y. features New York City’s Surfing Talent

Coral Gables, Fla. — September 23, 2010 — SEVEN TIKI® Spiced Rum , a Fijian rum with spices and other natural flavors, today announced its sponsorship of the 5 Borough Surf Challenge on Saturday, September 25, 2010. Being held at Rockaway Beach, N.Y. the specialized event features only the best surfers from the five boroughs of the New York City surf scene.

Name: 5 Borough Surf Challenge presented by SEVEN TIKI
Date: Saturday, September 25, 2010
Location: 90th St. Rockaway Beach, Queens, Long Island
Time: 8:00 a.m.
Entry: $20.00 (proceeds donated to local charity)
Format: Up to 20 people per team. One team per borough. Team with best point standings after Final heat wins.

“As New York City’s only surf contest, each borough has to show up with their best teams because there is a strategy involved, and usually these types of team events come down to the last minute,” stated Nick Romito, 5 Borough Surf Challenge organizer, contest director and Manhattan Team Captain. “It is by far the coolest beach experience in New York City.”

With a solid wave forecast scheduled for the event, the growth and development of the New York surf scene will be in full glory.

“I expect this contest to be as lively and competitive as the city itself is,” stated Billy Melnyk, senior brand manager, SEVEN TIKI. “Along with our sponsorship of this event, SEVEN TIKI is sponsoring the New York Surf Film Festival being held the same week. It should be a great week to be in the City and be a surfer.”

SEVEN TIKI is a Fijian rum made from the finest Polynesian sugar cane, sun-baked Indonesian nutmeg, Madagascar vanilla beans, other exotic spices and untouched water to produce a full-bodied, smooth premium rum specialty. SEVEN TIKI is crafted in honor of brave Polynesian Navigators, known as the Great Fleet, who set out in seven canoes from Hawaiki in search of the land of the long white cloud, Aotearoa. These brave watermen carved a Tiki into the helm of each canoe so that it would cast a shadow to the East or West and keep the voyage true. SEVEN TIKIiki is crafted and in honor of these legendary gods and intrepid navigators. For additional information about SEVEN TIKI visit