O’Neill’s Cold Water Classic Tour Featuring Mishka Hits The West Coast This Fall


Surf Series and Live Music Tour will visit British Columbia and Santa Cruz, along with stops in Oregon and California throughout October

WHO/WHAT: The O’Neill Cold Water Classic (CWC) Series is the coldest, wildest and most classic surf tour on the planet, featuring some of world’s most scenic locations and top-rated surfers. So far in 2010, the CWC Series has visited Tasmania, Australia, Thurso, Scotland and the Western Cape of South Africa, before the final stops in Tofino and Santa Cruz. To celebrate the last two stops, O’Neill has announced a special West Coast tour by j.k. livin artist Mishka, who will follow the Series from Canada to the Western United States.

Named 2009’s “Best New Artist” by digital music leader iTunes, Mishka will start the seven-stop tour at O’Neill’s Cold Water Classic event in Tofino, British Columbia, before heading south through Oregon and Northern California for the Coldwater Classic finals in Santa Cruz, Calif. During the tour, Mishka will commemorate his ongoing relationship with O’Neill, which was announced earlier this year in association with the brand’s new eco-friendly apparel line, ECO’Neill.

In March 2010, Mishka released his fourth album, Talk About, featuring tracks produced by Butch Walker and a collaboration with country legend Willie Nelson. The album debuted at #1 on the iTunes Reggae Music Charts. Mishka’s 2009 release, Above the Bones, debuted at #1 on the Billboard Reggae Charts and was followed by an extensive world tour. Mishka will showcase ECO’Neill apparel during the Coldwater Classic West Coast tour and continue to work with O’Neill on the creative design and marketing of the ECO’Neill brand.

WHEN/WHERE: The O’Neill Cold Water Classic Tour featuring Mishka will visit the following cities this October:

10/16/10 – Tofino, BC @ The Legion (O’Neill Cold Water Classic event)
10/19/10 – Eugene, OR @ WOW Hall
10/21/10 – San Francisco, CA @ Independent
10/22/10 – Santa Cruz, CA @ The Catalyst (O’Neill Cold Water Classic event)
10/23/10 – Hermosa Beach, CA @ Sainte Rocke
10/24/10 – Venice, CA @ Air Conditioned
10/25/10 – Solana Beach, CA @ Belly Up Tavern