G-Shock Launches The Latest In4mation Collab

Merging G-Shock Technology with In4mation Surf Style

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Honolulu, Hi, April 29, 2010 — G-Shock and In4mation team up for a fourth installment collaboration watch. After three highly sought after collectibles, G-Shock and the Hawaiian-based boardsport brand have fused the latest G-Shock toughness and technology with the In4mation alternative design concept in the GLX6900X-2.

Irreverently clad in sleek gray with yellow and red accents, the GLX6900X-2 remains rooted in In4mation’s surf heritage. Harmonizing with the surfer lifestyle, the G-Shock In4mation chronograph features 200M water resistance, low temperature resistance, tide graph and moon data graph for the ultimate in tracking high and low tides. Even the EL Backlight reflects In4mation’s legacy with a red shaka sign, the definitive symbol of aloha and Hawaiian culture.

“In4mation is proud to introduce its Spring/Summer 2010 set of watches with new G-Shock and Baby-G models,” said Creative Director, Rhandy Tambio. “In4mation has taken a new approach with its fourth design and focused on a look for everyday use with a subtle gray styling and contrasting hints throughout both watches. In4mation continues to establish its attention to detail and elevate its approach to design with Casio’s popular brands.”

“Casio G-Shock is thrilled to collaborate with In4mation. The previous collaboration models have created quite a buzz and been in such high demand. We look forward to continued success,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Combining In4mation’s distinct style with the latest edition to the G-Shock Family, the GLX6900-2, is easily a must have for design conscious consumers.”

This sleek limited edition digital watch features the In4mation logo on the band and custom engraved on the case back. Complete with the high gloss finish, the G-Shock x In4mation watch also features Full Auto EL Backlight with afterglow, Flash Alert, Flashes with buzzer, 48-City World Time, 4 Multi-Function Alarms and 1 Snooze, Countdown Timer, 1/100th Sec Stopwatch and 12/24Hr. Formats.  Available for $110 at Bloomingdales, Nordstrom, Macys, Fashion boutiques and www.gshock.com.

About CASIO AMERICA, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit casiousa.com.

About In4mation
In4mation is island raised and city situated; balancing equal parts of a island and urban jungle. Respecting our roots, while being committed to diversity and broadening horizons, and staying positive is the In4mation way of life. Exploring everything life gives you and what it has to offer! With distinctive style, a strong aesthetic and adaptive nature, In4mation pledges to create unique and innovative top-quality street/action sports lifestyle men’s apparel.