Rockstar Energy Signs Cory Lopez

Cory Lopez. Photo: Jones/Stryker

Cory Lopez. Photo: Jones/Stryker

March 17th, 2010 — Las Vegas, Nevada; Rockstar Energy and Del Mar Media Athletes & Events are pleased to announce the addition of Professional Surfer Cory Lopez as Rockstar’s newest marquee team rider.

The prodigious goofy footer is known for his fearless tube riding at venues like Teahupoo and Pipeline as well as his innovative, high flying aerial antics above the wave. The 3 time X Games Gold Medalist and former ASP World # 3 was recently lauded for helping to lead the US Team to their first Gold medal in 13 years at the Olympic (IOC) recognized, ISA World Games in Costa Rica last summer, while taking an individual ‘Silver’ medal for his runner-up finish.

Cory’s competitive efforts have landed him championship titles at the U.S. Open of Surfing, The ASP Billabong Pro, Teahupoo Tahiti and a third place Finish at the Banzai Pipeline Masters, among numerous other accolades. A multi-year Top 10 finalist on both the ASP World Tour and the prestigious Surfer Magazine Poll Awards; the two time ‘Guts for Glory’ winner; was honored with Surfer’s Best Tube Ride of the year in 2009 for his long barrel (video) sequence, documented at the secret ‘Left’ Point Break, discovered during Surfing Magazine’s Google Earth Challenge, “somewhere in Africa”.

“I’m stoked to be riding for Rockstar,” says Lopez, “Rockstar’s support of surfing with the O’Neill World Cup in Hawaii and Vans Triple Crown really shows their commitment to the sport. I look forward to working with them and my other sponsors to help take surfing to the next level.”

Steve Ward, VP of Marketing at O’Neill Clothing sees a strategic opportunity to further develop their relationship, which presently includes the O’Neill World Cup in Hawaii as part of the Vans Triple Crown series; “We look forward to expanding our partnership opportunities with Rockstar in support of our mutual interest in Cory.”

“We are equally stoked to welcome a surfer of Cory’s caliber and global reputation to Rockstar’s team and look forward to exploring future promotional efforts with both Cory and O’Neill,” says Frank Guernsey, Rockstar Energy’s VP of Marketing.

Lopez will be positioned as a marquee athlete for the Rockstar Energy brand and will be sporting a co-branded O’Neill/Rockstar hat as part of his new endorsement agreement. Always a contender at any venue, Transworld Surf’s 2008 ‘Photo Slut of the Year’ winner will continue his role as O’Neill’s ‘Global Ambassador’ while competing at select events and chasing down some of the gnarliest barrels on the planet – holding the flag high for all his sponsors.

Cory’s product endorsement portfolio includes, O’Neill, Anarchy Eyewear, Rockstar Energy, Freestyle Watch, DVS Shoes, Placebo Surfboards, Boost Mobile and Blackline Accessories. When not traveling, Lopez splits his time between residences in California and Florida; where he is the owner of Nekton Surf Shop, in his hometown of Indian Rocks Beach, Florida.

About O’Neill International

O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952, when a young Jack O’Neill invented the world’s first neoprene wetsuit. O’Neill continues to lead and innovate with both technical products and a strong fashion line for men, women and children. The family founded company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the U.S. Information is available at oneill.com.

About Rockstar Energy
“ROCKSTAR is the world’s most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles – from athletes to rock stars.

ROCKSTAR ENERGY DRINK is available in thirteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, Roasted Light Vanilla, Cola, and Recovery. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors.

ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.” rockstarsurfing.com rockstar69.com.

Del Mar Media Athletes & Events
Mark Hartman
Lopez Management Team
LopezBrothers.com
NektonSurf.com