Paralyzed Surfers To Charge Waves At Life Rolls On Foundation’s “They Will Surf Again” September 13 In La Jolla

WHAT:
Life Rolls On Foundation will present its West Coast season finale of They Will Surf Again at La Jolla Shores Playa del Oro on Sunday, Sept. 13 at 9 a.m.  They Will Surf Again (TWSA) is an award-winning, quality of life program produced by Life Rolls On Foundation (LRO), which empowers quadriplegics and paraplegics with the opportunity to surf by using adaptive equipment.  More than 150 volunteers will support nearly 50 adaptive surfers at this event, where they will they push the bounds of possibility despite paralysis.

Six-year-old Ian McFarland, paralyzed after a car accident in 2008, which claimed the lives of his parents, will be among the surfers charging waves at They Will Surf Again.  McFarland, whose father taught him how to surf, will be cheered on by friends and family as he realizes his goal of surfing again since his injury.

Also participating in TWSA will be 2009 Ms. Wheelchair California Alyson Roth and LRO Ambassador Patrick Ivison.  “I’m excited to have They Will Surf Again in my hometown,” said Ivison.  “TWSA is more than a day of surfing.  It’s really a program about bringing together the community.”

Corporate partner Surf Diva will support They Will Surf Again-La Jolla by donating a percentage of sales at their retail store (2160 Avenida de la Play, La Jolla, CA) on Sept. 13 to Life Rolls On Foundation, while more than a dozen Surf Diva instructors, including founders & twin sisters, Izzy Tihanyi and Coco Tihanyi, will serve as volunteers at the event.

Participants will stay hydrated thanks to TWSA-La Jolla Official Water Sponsor Dasani. Surfers will also receive goodie bags courtesy of Famous Stars and Straps.  Event sponsors include Einstein Bagels, Embassy Suites San Diego-La Jolla, Huntington Beach Elks Lodge, Mimi’s Café, Starbucks Coffee, Surf Diva, and Vita Coco.  National program sponsors of They Will Surf Again are Surf Industry Manufacturers Association (SIMA) and Global Surf Industries.

WHEN:
Sunday, September 13, 2009
9 a.m. – 2 p.m.
*Media check-in begins at 9 a.m; pre-registration is required for surfers and volunteers.

WHERE:
La Jolla Shores Playa del Oro
Hwy 52 West to La Jolla Parkway and continue to the stoplight at the bottom of the hill. Turn right onto La Jolla Shores Road, left onto Avenida de la Playa, then right onto Camino del Oro. Parking lot will be on the left. No parking fee, but spaces are limited.

About Life Rolls On Foundation:
Founded in 1999, Life Rolls On Foundation (LRO) is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities despite paralysis. Through quality of life programs, spinal cord injury awareness initiatives and direct outreach to individuals and their families at the onset of injury, Life Rolls On impacts the lives of more than 100,000 people each year.  LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio.

About Surf Diva:
Established in 1996 by twin sisters Izzy and Coco Tihanyi, Surf Diva has introduced thousands of women from all over the world to the sport and spirit of surfing and is internationally recognized as the world’s leading surf school.  With Izzy as the ‘Surf’ and Coco the ‘Diva’, the Surf Diva boutique opened its doors in 2004 and has been selling a variety of fashion forward and functional surf gear ever since.  Surf Diva also designs, markets, and sells its own line of apparel.  The line is enhanced by creative embellishments to catch the Diva’s true independent and adventurous spirit.

Life Rolls On Foundation

Life Rolls On Foundation