Aloha Army is stoked to present an extremely limited t-shirt collaboration with Da Hui. There were only 50 of these black t-shirts printed and are not available for sale ( Until Now! <http://store.alohaarmy.com/product/north-fuckn-shore-oahu-black> ). The Aloha Army X Da Hui tee was designed by In4mation’s Rhandy Tambio and is a stark contrast to the cookie cutter clothing that is typical of the mainstream surf industry.
Da Hui is an offshoot of The Hui ‘O He‘e Nalu and was born in Hawai‘i by a group of surfers, who were also known as the ‘black shorts’ during the’70’s and ‘80’s. These are extreme and proud people who have strong feelings about the protection and preservation of the Hawaiian culture, local people and North Shore lineups. Da Hui averts anarchy at North Shore surf spots, like the Banzai Pipeline, and keeps visitors respectful of the locals in the water.
The Hui ‘O He‘e Nalu, which literally means ‘Club of Wave Sliders’, was officially established in 1973 by a core group of North Shore waveriders to protect the rights of Hawaiian and local non-Hawaiian surfers. Founding members of the surf club are watermen like, Eddie Rothman, Kawika Stant, David Stant Jr., Bryan Amona, Squiddy Sanchez, Terry Ahue and many others. During the ‘70’s there was a surge of visiting surfers that blatantly disrespected the local community of the North Shore. The Hui ‘O He‘e Nalu regulated these disrespectful wave riders and reminded them to show consideration for Hawai‘i and its people.
Today Da Hui, led by former Head of Hawaiian Water Patrol Eddie Rothman, pro surfer Kala Alexander, Mahina Chillingworth, Gabby Kahuauleio, and David and Darold Stant continues the original mission of The Hui ‘O He‘e Nalu. Aloha Army is proud to release this limited t-shirt collaboration as a symbol of pride for the North Shore’s natural beauty, world-class waves, rural community and its guardians
Check out the Aloha Army General Store to purchase this special tee : www.alohaarmy.com