Carlsbad, CA: Reef’s proud to announce the addition of Mike Losness to the Reef family, the newest member of Reef’s apparel & footwear program. The 28 year old, San Clemente local’s progressive surfing talent helps to expand the already elite surf team in place at Reef. Losness brings a lot not only to the Reef team but also the brand with his creative interests in art and music, two things that fall in line with Reef’s inherent exotic roots.
“Mike is a great addition to the Reef athlete program,” commented Reef Global Athlete Manager, Heath Nutty Walker. “Mike helps to diversify our Reef team with his passion for free-surfing which has positioned him well within the editorial side of the print magazines. He is also a star in many of Taylor Steele’s videos with flawless sections of his progressive surfing waves all over the world. With his years of experience, it’s inevitable that Mike will help groom Reef’s younger athletes like, Tonino Benson and Nick Rozsa, into well rounded, professional surfers.”
Mike’s immediate plans with the Reef brand will be to continue his campaign on the 2009 WQS (currently ranked 36th), as well as travel the globe with his fellow team members in preparation for Reef’s next major movie debut, set to release Spring 2010. Reef also plans to have Mike work side by side with in-house apparel designers and provide his artistic influence across different product offerings.
For more on Mike Losness and the Reef team head to www.reef.com or check out Mike’s new ads in upcoming issues of Surfing, Surfer, and TransWorld Surf magazines.
Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with the Reef brand’s unique blend of surf, sensuality and irreverent sensibility. At the core of the Reef brand are authentic, stylish, and comfort engineered products for guys and girls that have appealed to the millions of Reef consumers around the world since the company originated in 1984. www.reef.com
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