DC Pairs With Bruce Irons For Signature Sandal and launches mini-site for project…
January 21, 2009 – VISTA, CA—Introducing The Bruce Irons Signature Sandal—DC’s first-ever signature sandal and the latest addition to its signature footwear line. On DC’s Surf Team for more than nine years, Bruce is the perfect fit to join the select few DC athletes that have signature footwear. He worked on all aspects of the design process from the sole design, to colorways, and adding technical features to ensure it was the most durable, comfortable and water-friendly sandal he needed.
For the release of the Bruce sandal, DC created a custom minisite filled with info on the Bruce and the project. Exclusive content on the website include a Bruce video, a retrospective look from Bruce on his favorite DC ads from over the past 10 years, and downloadable wallpaper and images. Check it all out at dcshoes.com/bruce.
When designing the sandal, Bruce put his personal stamp on the sandal by adding the Hawaiian Islands chain design to the bottom of the sole, and his signature is printed on the interior strap. Other features include a bendable articulated sole, cushioned toe separator, and waterproofed neoprene straps.
The Bruce Irons Signature Sandal is offered in both black and grey colorways, and the Bruce Irons LE is available in a brown colorway. All sandals are available at select retailers worldwide.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.