Major retailer retains title sponsorship for fourth consecutive year
San Juan Capistrano, Calif. – January 14, 2009 – Surfing America, the National Governing Body for surfing in the USA, is excited to announce that Pacific Sunwear has renewed its title sponsorship of the USA Surf Team for 2009, marking a fourth year of support.
“Surfing America is extremely pleased, and deeply honored, to have PacSun’s continued support in 2009,” said executive director Mike Gerard. “Words cannot express what PacSun’s involvement has brought to the USA Surf Team program. We look forward to continuing our close partnership and expanding the horizon of opportunity for young athletes across the nation.”
A leading retailer in youth lifestyle apparel, PacSun operates over 900 stores and supports surfing and other action sports at many levels. PacSun also backs up their financial support of the program with nationwide advertising campaigns featuring PacSun USA Surf Team athletes.
“Raising the visibility of the sport of surfing in the United States ultimately benefits the industry as a whole,” said Stacie Perry, PacSun Action Sports Marketing Manager. “PacSun is committed to supporting the next generation of surfing’s elite athletes. The accolades the PacSun USA Surf Team has amassed over the past three years has been phenomenal. The program is more than an avenue to get ads and exposure, it’s an opportunity to be an ambassador for the United States and most importantly, a place to adequately prepare young athletes for international competition and a career in surfing.”
PacSun’s sponsorship provides much needed financial support to the non-profit organization. Along with a year-round USA Surf Team training program, Surfing America also hosts the annual SIMA Surfing America USA Championships, the PacSun Battle of the Brands.
“PacSun has proven to be an exceptional partner for Surfing America, the USA Surf Team and the industry as a whole,” remarked Bob Graff of Graffy, Inc. “All of us are stoked that PacSun is committed to continue their relationship and help the groms visualize and attain their dreams.”
Coach Joey Buran has been consistently training the 2009 squad for the Quiksilver ISA World Junior Surfing Championships this March in Ecuador. Buran and the Surfing America selection committee welcomed four new additions to the squad based on mid-season competitive flare-ups. Christian Arballo, Chandler Parr, Catherine Clark and Kanoa Igarashi round out the strongest roster in recent years.
“The better the USA Surf Team performs on the world stage, the more visible the sport becomes—and PacSun is helping to make it all happen in a really big way,” Gerard remarked. “Both the sport and industry of surfing are very fortunate to have such a dynamic, committed, and effective partner in PacSun.”
About Surfing America, Inc.
Surfing America is the ISA-recognized National Governing Body for Surfing in the United States. The International Surfing Association (ISA) is recognized by the International Olympic Committee (IOC) as the World Governing Authority for Surfing, Bodyboarding, and Surfriding. http://surfingamerica.org
About Pacific Sunwear
Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture and fashion vibe of Southern California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of January 3, 2008, the Company operated 811 PacSun stores and 126 PacSun Outlet stores for a total of 937 stores in 50 states and Puerto Rico. PacSun’s website address is http://www.pacsun.com.
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. http://sima.com