Defending Event Champion and Roxy Team Rider Sofia Mulanovich Chasing Stephanie Gilmore In World Title Race Heading Into Event
Huntington Beach, Calif. – (November 5, 2008) – Roxy is pleased to present the 14th Annual Roxy Pro Hawaii at Sunset Beach, on Oahu’s North Shore, November 24 – December 6, the biggest, heaviest wave contest on the ASP (Association of Surfing Professionals) Women’s World Tour. In addition to being the seventh stop of the ASP Tour, the event is also the second jewel in the Van’s Triple Crown of Surfing. The contest, which will be broadcast live on the web from www.roxy.com, will take place over two days within the 12-day holding period.
The Roxy Pro Hawaii is the longest running women’s professional shortboard competition in Hawaii and will once again play a crucial part in deciding the 2008 Women’s World Tour Champion. Coming into the event, reigning ASP Women’s World Champion Stephanie Gilmore (AUS) holds a small lead in the ratings over Roxy team-rider Sofia Mulanovich (Peru), the defending Roxy Pro Hawaii and 2005 Women’s World Tour Champion. With the ratings so close and the lead changing hands multiple times throughout this year’s tour, the Roxy Pro Hawaii will play a critical role in determining the 2008 ASP Women’s World Tour Champion.
“We are thrilled to be continuing the tradition of women’s big-wave surfing in Hawaii with the Roxy Pro Hawaii,” said Randy Hild, EVP of Global Marketing, Roxy. “Sunset Beach is a defining wave and proving ground for any surfer, male or female, and Roxy is proud to offer women the chance to leave their mark on this famed break.”
Sunset Beach is regarded as the most difficult wave in the world to surf well. It is a huge expanse of water with the primary take-off zone located more than 250 yards out to sea. Swells converge on that zone from a variety of directions that range from west, all the way to north-east. If a surfer doesn’t know her way around the lineup, surfing Sunset is akin to being lost at sea in a maelstrom.
The 2008 Roxy Pro Hawaii will feature the top 17 ranked women on the ASP (Association of Surfing Professionals) World Tour, as well as three wildcard entrants who will be determined in the Roxy Trials. Roxy Team Rider, Sally Fitzgibbons will be among the contestants vying for the wildcards, with her spot already secured for the 2009 Tour, Fitzgibbons is looking to make an early impression at this year’s contest. 2007 Quiksilver ISA World Juniors Champion Laura Enever was also granted a trialist spot, along with Bruna Schmitz, Coco Ho, Carissa Moore and Lee Ann Curren.
The Roxy Pro Hawaii is the second in a series of two Roxy Pro events on the ASP Women’s World Tour schedule. The tour’s first event of the year the Roxy Pro Gold Coast (March) was won by Sofia Mulanovich, who hopes to lock down her second world title in Hawaii.
The Roxy Pro Hawaii will be streamed live on the web at www.roxy.com with live interviews and commentary by Roxy Team Rider and longboarder extraordinaire Kassia Meador. For more information on the Roxy Pro Hawaii and the full trials list please visit www.roxy.com.
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
The reputation of Quiksilver’s brands is based on different outdoor sports. The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.
The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the Foster’s ASP World Tour, the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.