Vista, CA – November 4, 2008 – For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues by generating awareness and raising money for men’s health.
Movember challenges men (Mo Bros) to grow a Mo (Aussie slang for moustache) for one month only, November, as a symbol in support of fighting men’s health issues and celebrating the Mo. At the start of November guys register with a clean-shaven face and have the remainder of the month to grow and groom their moustache, while raising money for men’s health and fight against prostate cancer.
In 2007 81 DC ‘Mo Bros’ raised $48,497, with DC President Nick Adcock owning the bragging rights by raising the most money for the cause giving back $18,790. This year DC is even further committed to supporting Movember by offering the Ponto sandal, that was designed to reflect the 2008 tag line, “United We Believe.” The sandal will be available for $19.95, and portion of the proceeds ($5 of every sandal sold) going directly back to Movember. DC will also host online consumer contests.
“Movember is a great way for all to have some fun while supporting and raising awareness of Men’s Health”, said Nick Adcock. “Everyone at DC had a ball participating last year and can’t wait to ‘get growing’ again this year.”
To participate please visit www.dcshoes.com/movember, which goes live November 1, where you can purchase the sandal and be a part of this global effort. Men can also register starting October 1 at movember.com and create a profile to feature their stache growing progress and collect donations for the Prostate Cancer Foundation.
The month of Movember will conclude with Gala Parties in New York, Los Angeles, San Francisco, San Diego, Chicago and Boston. The Ponto sandal will be available for purchase at the Gala events in San Diego and Los Angeles.
While growing a Mo is left to the men, Mo Sistas also form an important part of Movember by fundraising, recruiting Mo Bros to participate, and attending the highly anticipated Gala Parties.
How the ‘Mo’-vement Began
Movember, an Australian non-profit organization, was born in 2003 when a couple of Australian mates were enjoying a beer at a small bar in Melbourne and decided two things – men’s health issues needed a forum and the moustache was in dire need of a comeback. Their goal was to create a campaign that joined like-minded individuals while raising money for charity and having fun along the way.
Since 2003, Movember has turned into a truly global movement. In 2007, Mo Bros and Mo Sistas in the United States, United Kingdom, Canada, New Zealand, and Spain joined their Aussie counterparts by participating in the campaign. Since Movember’s inception, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research, including $740,568 raised in the United States last year. Movember is the biggest international event supporting prostate cancer.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.
Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness about prostate cancer among males age 25 to 40. Prostate cancer is the most common non-skin cancer in men. One in six American men will be diagnosed with the disease in their lifetime, and cases are expected to double over the next 15 years. This makes it the number one cancer threat to the lives and health of men in the country. Funds raised by Movember go directly to the Prostate Cancer Foundation and will be invested in some of the most promising prostate cancer research being conducted in the world today. Our goal is to find new and better ways to prevent, detect and treat prostate cancer…and one day find a cure.