WHAT: The Roxy Jam Cardiff, featuring the Linda Benson Women’s World Longboard Pro, is returning to North County San Diego for the third year in a row September 19th – 21st. In addition to the professional surf contest, the weekend long event includes, an amateur longboard competition, Surftech’s Women’s SUP Challenge and a beach festival with art, food and activities for the whole family.
The Roxy Jam Cardiff includes the six-star ASP sanctioned longboard pro with a $15,000 purse prize, an amateur longboarding competition open to all ages, a beach festival with a board shapers raffle featuring a chance to win a personal board of choice from a legendary surfboard shaper benefiting the San Elijo Lagoon Conservancy. Surfer or not, everyone in attendance is sure to have a good time.
VISUALS: Local San Diego residents and international pro surfers:
Making their own custom Roxy flip flops
Getting their hair styled by Paul Mitchell
Eating a pancake breakfast with the Encinitas Fire Dept
Enjoying free yoga classes on the beach
Interviews with local San Diego Roxy girls Kassia Meador and Jen Smith
WHEN: Saturday, September 19th – Sunday, September 21st
9:00 AM – 5:00 PM
WHERE: Cardiff Reef



