Ocean Minded Hosts Jeffrey’s Bay Beach Clean Up

SAN CLEMENTE, CA — July 22, 2008 — In a continued effort to take their ‘No One Likes A Dirty Beach’ campaign around the globe, Ocean Minded, Inc. teamed up with Rocking The Daisies Music Festival, Island Vibe Backpackers and The Jeffrey’s Bay Language School to host a beach clean up at world-famous Jeffrey’s Bay, South Africa on Friday July 18th.

“When I founded Ocean Minded in 1996, it was my dream to host beach cleanups around the world”, stated Gary Ward, President.  “It’s very powerful for me to now see our ambassadors executing them on a global level”.

Over 60 participants combed ‘J-Bay’ with cleaning supplies in-hand, and amassed 47 large bags of trash, 4 large bags of glass, an old fishing trap, and an old car tire – all of which was removed from the beach and disposed of, properly.

“I am so proud of the Ocean Minded team in South Africa”, concluded Ward.  “The amount of trash they picked up at J-Bay should be eye-opening to the world, and proves that together, we CAN make a difference.  We all need to be committed to leaving our oceans, beaches and environment in better shape then when we arrived”.

About Ocean Minded, Inc.

The Ocean Minded™ brand was established in 1996 by Gary Ward, built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded is a leading designer and manufacturer of high-quality footwear, apparel and accessories primarily targeted at the beach, adventure and action sports markets.  The brand’s product, philosophy, and lifestyle have also been embraced by world-class athletes Bethany Hamilton, Bede Durbidge, Greg Long, Rusty Long, and Dean Randazzo, who travel the world as Ocean Minded™ brand ambassadors.

The Ocean Minded™ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc. and its founders continue to live the Ocean Minded lifestyle by actively leading beach clean-ups, and supporting and educating customers on the importance of leaving the ocean and all waterways in better condition than when they were found.

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