Surfing America, the National Governing Body for Surfing in the USA, is excited to announce the second annual PacSun’s Battle of the Brands — a unique event in which competing industry brands will let their surfing ability settle all differences. PacSun’s Battle of the Brands is a tag-team format event, which pits eight, four-person teams consisting of two professionals, a woman and a grom under the age of 18. The only brands invited to compete are the USA Surf Team’s Official Sponsors.
The high-profile event featuring top international athletes will take place at the U.S. Open of Surfing Surf Stadium on the southside of the Huntington Beach Pier, this Friday, July 18th at 1 p.m.
Aside from bragging rights, the winning brand will get a window display in every PacSun store nationwide during the Spring of 2009. This event is Surfing America’s way of giving back to PacSun and all the brands that have supported the organization over the years.
A separate division will be held for the media sponsors of the USA Surf Team, in which four employees from Surfer, Surfing, Transworld SURF, Surfline and Fuel TV will be competing for a $10,000 ad by from PacSun – the USA Surf Team’s title sponsor.
“We are so pleased that the industry has rallied around the development of Surfing America and the USA Surf Team program–and this event is a celebration of that unity,” said Surfing America Executive Director Mike Gerard. “Support from SIMA, the industry’s top brands, and PacSun create the perfect storm that benefits everyone involved in growing the sport. Surfing America is an industry-wide initiative committed to funneling the best youth surfing talent in the United States upward–and inspiring future world champions. And we’re honored to have the opportunity to present this event in support of our industry partners.”
Based on the following rosters, it’s apparent that each brand is gunning for the win. Here’s the lineup of talent:
Kolohe Andino (USA Surf Team Member)
Courtney Conlogue (USA Surf Team Member)
Evan Geiselman (USA Surf Team Member)
O’Neill (2007 Champions)
Nat Young (USA Surf Team Member)
Amy Nicholl (USA Surf Team Member)
Media teams include:
Surfing (2007 Champions)