Transworld Elevates West Coast Sales Force

Durkin Guthrie Promoted to Western Region Advertising Director

Oceanside, CA – June 9, 2008 – Transworld Media, a division of Bonnier Corporation, is pleased to announce that Durkin Guthrie has been promoted to Western Region Advertising Director. Previously, Durkin served as Transworld’s West Coast Sales Manager. 

Durkin began his tenure at Transworld Media in 2005, in the post of Sales Manager serving the entire West Coast. In this position, Durkin was responsible for managing a Los Angeles based non-endemic sales team covering the western United States. Prior to joining Transworld, Durkin “fed his rock n’ roll jones” at SPIN Magazine, where he served as Midwest and Southern California Sales Manager.  

“I am really excited to have Durkin take the helm on the West Coast—his promotion is well deserved,” said Liam Ferguson, Group Publisher for Transworld. “As West Coast Sales Manager, Durkin has consistently delivered year-to-year revenue growth with fresh, unique branding opportunities for his customers and is the perfect person to lead his team in this new media era.”     

About Transworld Media
Transworld Media is the world’s leading action sports media brand and publisher of action sports publications and Web sites in terms of advertising, audience, and brand recognition. Based in San Diego, California, Transworld properties reach a combined monthly audience of more than 5 million teen boys, one of the most challenging audiences to reach through traditional media. The division’s magazines – all leading publications in their categories – include Transworld SKATEboarding, Transworld SURF, Transworld SNOWboarding, Ride BMX, Transworld Motocross, and QUAD Off-Road Magazine.  

These six consumer titles, as well as the monthly trade magazine Transworld Business, are the print foundation of a multi-media platform including action sports films, leading events, and the Transworld Matrix of Web sites, found at TransworldMatrix.com, the largest action sports community online. 

Transworld is a division of the Bonnier Corporation. Bonnier Corporation is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

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