San Clemente, CA (June 9, 2008) – The Surfrider Foundation announced today they have partnered with Jack Johnson for his 2008 world tour.
The Surfrider Foundation was part of a select group of non-profit organizations that was handpicked by Johnson to participate in the tour and help launch his All At Once campaign. The campaign, which includes a new online community AllAtOnce.org, also seeks to redefine the typical concert experience by allowing fans to meet face-to-face with local and national non-profits, learn about environmental actions they can take, and enter to win a chance to watch Jack’s performance from the stage in return for taking environmental action in the All At Once Village Green Passport.
“I can’t think of a better reason to put on a concert than to bring people together to create positive change,” said Jack Johnson. “With this year’s tour we are bringing together all of our resources All At Once to give back to each community that we visit.”
Surfrider Foundation is taking advantage of the opportunity to roll out its new Rise Above Plastics campaign, which seeks to educate people on the detrimental impacts that plastics have on marine environments.
“Jack and his wife Kim have been tremendously supportive of our efforts over the years,” says Surfrider Foundation CEO Jim Moriarty. “We are incredibly honored to be partnered with them now, as they work to make an even more profound impact in cultivating the culture of global activism.”
For more information on the Surfrider Foundation’s partnership with Jack Johnson, including tour dates and locations, go to AllAtOnce.org.
About the Surfrider FoundationThe Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 80 chapters worldwide. For more information on the Surfrider Foundation go to Surfrider.org.